Trend Forum - Themes of relevance for the market

How does one place a new product optimally and thus successfully on the market? How can I be better than the competition? How do I best respond to future challenges?

The Trend Forum offers interesting and exciting lectures on all themes of relevance for the market, trends, market figures and questions of distribution held with representatives from the industry, commerce and research. The forum is available to both experts and exhibitors.

In addition to lectures, the award ceremonies of the Innovation Awards, of the Kids Design Awards and of the Consumer Awards from various countries take place in the Trend Forum.

Speaker 2018

Hannah ist Creative Trend Editor bei Trend Bible, einer führenden Prognose-Agentur, die sich auf Home & Interiors und Kids Lifestyle Trends konzentriert. Hannah ist spezialisiert auf Trends für Baby & Kinder und Geschenke & Glückwünsche. Sie leitet auf kreative Weise die einzigartige Trend Bible's Baby and Kid's Lifestyle Trendpublikation und erstellt maßgeschneiderte Konzepte für globale Marken im Geschenkbereich und berät sie dabei, wie sie durch ansprechendes Design und Konsumentenwissen reagieren sollten.

Nach ihrer Zeit als Illustratorin bei Hallmark Cards kam Hannah im Jahr 2016 zum Trend Bible Team und verbindet ihre Liebe zu Farbe, Druck und Illustration mit starkem Storytelling und kommerziellem Denken, um wertvolle Konzepte für Kunden zu entwickeln.

Hannah is a Creative Trend Editor at Trend Bible, a leading forecasting agency specialising in Home & Interiors and Kids Lifestyle trends. Hannah specialises in trends for baby & kids and gift & greetings. She creatively directs Trend Bible’s unique Baby and Kid’s Lifestyle trend publication and creates bespoke concepts for global brands in the gifting sector, advising them on how they should respond through design and consumer insight.

Hannah joined the Trend Bible team in 2016, following her time as an Illustrator at Hallmark Cards and combines her love of colour, print and illustration with strong storytelling and commercial thinking to build valuable concepts for clients.

What's influencing Design for Baby & Kid's in 2019?
20.09.2018 3:00 p.m.-4:00 p.m.
21.09.2018 11:30 a.m.-12:30 p.m.

Klaus Neefischer has been working in various POS panel positions at GfK for 20 years. Currently, he is Marketing Manager for Market Insights, Client Solutions Central Europe.

International Trends on the Baby Care Market
20.09.2018, 12:00 p.m.-12:30 p.m.

Dr. Angela Busche began her career in IT law and data protection in 2008 as a lawyer at Oppenhoff & Partner before moving to the thyssenkrupp AG Group headquarters in Essen in 2012. There, she initially worked for several years as Senior Legal Counsel in the area of data protection, among other things in connection with group-wide IT consolidation and antitrust compliance measures. Afterwards, she was responsible for a multi-year global project to optimise Group management, leadership and control (governance). In the German Association of the Automotive Industry, she was involved in the development of data protection principles for networked vehicles.

Dr. Angela Busche advises industrial companies at Oppenhoff & Partner, focusing on digitisation.

Basic Data Protection Regulation - Easy as Child's Play?
20.09.2018 4:30 p.m.-5:00 p.m.

Fabian Schaefer is in charge of the international business development of Digicom/B810 Group of Italy, a leading IT design and manufacturing company for connectivity devices in global markets. Closely watching emerging technology trends, prospects and their application in different life and working environments, Schaefer participates in the introduction of new products on the market aligned with the evolving needs of large consumer groups. Schaefer is well connected at a high level with relevant organizations and network operators in the sectors of focus, follows trends and pursues product opportunities as for example those for the enhancement of child security at home or on travel.

Tippy - Anti child-abandon solutions for car
21.09.2018 15:00 p.m.-15:30 p.m.

Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. Born in Lemgo in 1965, he studied communication science in Munich after his graduation from school. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets. Additionally, he is working as a market specialist and consultant, he has published three books, and he is regular speaker at marketing conferences across Europe.

Licenses at the gate - how can they boost your sales?
20.09.2018 2:30 p.m.-3:00 p.m.

Maximilian Gall, founder and CEO of TargetVideo, has worked in the field of digital content publishing for more than 15 years - among others for TV stations such as Sixx of ProSiebenSat.1, where he most recently served as Head of Digital and was also responsible for the portal as COO of Fem Media. Previously, he held various positions at Hubert Burda Media, among others. Co-founder & Creative Director Marie Rechberg gained more than a decade of experience in international film and television production with such greats as Focus Features, Constantin Film and Wiedemann&Berg. Founded in 2014, TargetVideo is one of Germany's leading video and content publishers and works with media companies such as ProSiebenSat1 Digital, Funke, Hubert Burda Media or RTLinteractive and brands such as Medela, Steiff or Ergobaby.

Digital content marketing strategies in the target group of young parents for brands, trade and e-commerce
20.09.2018 - 4:00 p.m.-4:30 p.m.

Martin Cieslik has been with the Hohenstein Group since the beginning of 2013. as Head of Marketing & Business Development. In this role, he is responsible not only for Hohenstein's strategic brand management but also for marketing and public relations worldwide. In addition, as Deputy Head of International Sales, he is also responsible for international sales and the topic of market and competition monitoring.

Prior to joining the Hohenstein Group, Martin Cieslik worked for some time as a project manager for BME Benchmark-Services GmbH, a subsidiary of the Federal Association for Materials Management, Purchasing and Logistics.

Next generation of product stewardship: The key to confidence
21.09.2018 - 11:00 a.m.-11:30 a.m.

Alex Hochstrasser is an award-winning Swiss toy designer. Bilibo, his first toy, was launched in 2001. The abstract play object is widely regarded as one of the most innovative and versatile open-ended toys and was featured in Museum exhibitions such as MoMA’s "Century of the Child". After ten years as a designer and creative director in the toy industry, Hochstrasser launched his own label MOLUK together with his sister in 2011. As MOLUK they continue to develop and manufacture a growing collection of open-ended toys that has received over ten spiel gut® awards and is sold in almost 50 countries around the world.

Less Is More - The Importance of Open-Ended, Gender-Neutral Toys
22.09.2018 - 2:00 p.m.-2:30 p.m.

Michaella is an Associate Director at Generation Media managing the planning and buying of clients media accounts. Managing campaigns across the Toys, Games, Parenting and family brands, Michaella has been with the agency for four years. In this time she has continued to deliver high quality media campaigns with a focus on ensuring campaigns reach above and beyond their planned delivery, extracting as much value for clients as possible. Her speciality lies in TV and Radio as well as Digital Online planning and buying.

At Generation Media, Nuala specialises in digital online planning and buying as well as being our resident Parenting Champion. This allows her the breadth to work across multiple accounts and a range of digital media platforms. Nuala works with market leaders in this space across the UK and international territories. With the ever evolving digital landscape, Nuala and the team are constantly identifying ways to test, measure and refine digital online campaigns to see how people respond differently to adverts and ensure our clients are receiving the highest possible return on marketing investment.

A mum like me – a segmentation of pre-school mums
22.09.2018, 11:00 a.m.-11:30 a.m.

Nick Richardson is founder of award winning market intelligence and research company The Insights People. Nick has set out to change the way in which market intelligence is conducted, enabling clients to make informed decisions and develop strategies based on real insights, in real-time. Their products - Parents Insights survey 10,000 expecting and new parents a year (more than 200 every week) while Kids Insights also survey more than 40,000 kids a year (20,000 in the UK and 20,000 in the US).

The Super-Informed Parent
21.09.2018, 1:00-1:30 p.m.

The impact of technology on parenting- Does ever-present technology and online resource act as surrogate “Grandparent” for millennial parents?
22.09.2018, 11:30 a.m. - 12:00 p.m.

Ross Hewitt is the Managing Director of Secret Pie and author of the ‘Savvy Social Media’ book. Ross began his digital marketing career in 1998 and had his first foray into the nursery industry as Head of Marketing & Ecommerce for Silver Cross in 2008. He set up Secret Pie in 2010 and has been helping nursery brands and retailers get found and loved online ever since.

Content & Brand, Hand in Hand
21.09.2018, 12:30-1 p.m.

Smart Social Media Planning
22.09.2018, 12:00-12:30 p.m.

Rui Duarte is 32 years old, married and he was born in Pforzheim and lives in Isny in Allgäu. After studying automotive engineering, he worked for 7 years as a project manager for an automotive supplier. Since May 2017 he was a Managing Director of Classplash GmbH in Karlsruhe, which was originally founded in 2013 by his brother in Portugal. Already at the foundation he supported Classplash in many tasks on a voluntary basis. As Managing Director at Classplash, he is responsible for the expansion of sales structures, network management and marketing of all apps. Since July 2018 he has also been a volunteer board member of the non-profit AG Fairantwortung gAG. Here he is responsible for the rebuilding of the foundation and for the network management of our company members.

The next level of innovative educational Apps for young children and kids
20.09.2018, 2:00-2:30 p.m.

Alena Mintz is Chief Editor of the Russian magazine for future parents “RODI.RU”. She is doctor obstetrician-gynecologist, scientist. She was trained in USA and in Israel. Author of the popular Instagram blog about women's health @alena.mintz with more than 300 thousand readers, influencer. Speaks fluent English.

Russian market of goods for children and mothers - expert’s view
22.09.2018, 1:00-1:30 p.m.

Working in design for over nine years, Emma has an unrivalled commitment to the industry. Her role at Phoenix Wharf encompasses the full design process including intelligent conceptual design with a focus on immersive experiences and customer satisfaction. Emma has extensive retail, brand environment and POS design experience for globally recognised brands (Armani, Diesel and Geox), and brings a unique visual representation to her work. Her approach also recognises the importance of the audience, and consumer sight lines, to ensure a considered, tailored result for every project she completes.

Liquid retatil: How brands can meet unpredictable, ever- changing consumer needs and behaviours
20.09.2018, 1:30-2:00 p.m.

Since July 2017, Karl Wehner has been Managing Director of Germany, Austria, Switzerland, Turkey, and Eastern Europe.

Karl is responsible for helping partners across key European markets access the Alibaba Ecosystem and brings over fifteen years of experience in the digital commerce.

Karl started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Amazon Marketplace business and was also responsible for the launch of Amazon’s credit card.

Before joining Alibaba, Karl successfully built a 3rd party marketplace for in Cape Town, which has become South Africa´s largest e-commerce company.

Alibabas's New Retail: Enabling tomorrow's trade
21.09.2018, 2:30-3:00 p.m.

Ellie began her career as a lead counselor for the Fairfax County Public School System in Virginia. Later she was recruited to be the Director of 3 special education schools in NY a job that continues to remain close to her heart today -because on a daily basis she saw the impact of creating a child focused system.

An adventure was next in the cards as Ellie’s packed her bags and moved internationally, where she made her switch into the business world as the Director of Marketing and Development for a top destination city. Here, she led the rebranding and development for all marketing, strategic partnerships, and implementation of digital strategy and more. Ellie then became the Director of Marketing and Public Relations at a sharing-economy web platform that made solar energy accessible and transferable. Then....Ellie got pregnant and work took a backseat to raising her beautiful son.

While on an extended maternity leave, she became a mom tester for nanobébé, a new company getting strong buzz for providing innovative infant feeding essentials. Ellie immediately fell in love with the product line and coincidentally discovered that the company was seeking a Marketing Director. Ellie was hired for the position. " Honestly, I work with the most amazing dedicated team that is determined to provide families with the very best. The company’s philosophy is family-first, and with having my own infant that is everything!"

Introducing the First Breast Milk
22.09.2018, 1:30 p.m. to 2:00 p.m.

Since 2016 Ron van de Wiel is the Co-founder of Palais de l’eau. In 2019 he will introduce the most sustainable babytowel in the world.

Turning Textile Waste into high-end Baby Products
21.09.2018, 2:00-2:30 p.m.
22.09.2018, 12:30-1:00 p.m.

Alexander Haunhorst was born in Bonn in 1986. At the age of 19 he founded the IT service whitesheep-it Web and Software development. In 2017 he started with the development of "flippo one". A multifunctional high chair with tool-free construction. In 2018 he founded Flippo Kids GmbH for the market introduction of "flippo one". Further developments of multifunctional and pluggable furniture and products for children aged between 10 months and 10 years are under development at Flippo Kids GmbH.

Children's Furniture without Tools
21.09.2018, 1:30 to 2:00 p.m.

Christian Prill is partner for brand strategy at Factor. He develops strategically based brand activations. He is an author on brand topics and publishes regularly in specialist media. Lectures on brands in different countries. He represents the Deutscher Designer Club as Director Hamburg.

Customer Journey: Empowering the hearts of your customers
22.09.2018, 3:30 to 4:00 p.m.

Expert in understanding children and families, maintaining a human-centred focus at AIJU, the Technological Institute for children’s products & leisure in Spain. She advises toy and childcare companies on the detection of insights and trends, and on product and communication development. She is a design thinker passionate about mentoring and exploring new and inspiring ways to tackle challenges in the children’s sector.

How understanding parenting styles enables us to define the future of childcare products and strategies that families want
20.09.2018, 12:30 to 1:00 p.m.

Oliver is a digital and textile printing expect with 20 years of experience. He studied printing technology at the University of Wuppertal at the time of the analog-digital transformation in sheetfed printing. He still retouched film negatives but also belonged to the first users of a Fiery controller in the university lab. He focussed early on digital prepress and color management. After finishing his degree, his first employers were Heidelberger Druckmaschinen and German Best GmbH, the inventor of the first professional software proofing RIP. Oliver then worked in increasingly senior marketing roles for EFI before he finally joined Kornit in 2013. In his role as a Marketing Director he built Kornit Europe’s Marketing team from scratch and helps customers and prospects to understand the benefits of digital printing in textile and how to pick the most appropriate solution for them.

Digital Textile Printing - New Business Opportunities
22.09.2018 2:30 to 3:00 p.m.

Antoine Cardoso: Co-founder and CEO
Antoine graduated in Economy from Imperial College London. He worked as a financial analyst at PwC and as a junior associate at Arsene Taxand, a law firm dedicated to taxation.

Dino Jaegle: Co founder and COO
Dino studied business et new technology Law at Berkeley. He worked as a lawyer before working as an operation manager for the first classaction website in France.
Together, they founded WeMoms, the first social network dedicated to young and future mothers in Europe and South America. The app launched in 2014 and managed to convince high profile investors including Xavier Niel (Iliad-Free), Jean-David Blanc (Allocine) and Oliver Samwer (Rocket Internet). Considered as the “Facebook for moms”, the app currently gathers a community of 1.2 million users who share 150 000 messages per day and 4,2 million advices per month. It has recently won the “Best Social Network” award during the “App and Digital Life Trophee” that took place in Paris in June 2018.

How important are communities for Digital Moms?
22.09.2018, 3:00 to 3:30 p.m.

Impressions 2018