Roundtable: The Kids Sector in Brazil and China

As second and seventh largest consumer world markets and with growing middle classes, China and Brazil are huge business platforms for children's products. There are around 300 million children under 14 years in China and 46 million children in Brazil – while in both countries the infant makes up over 30% of a family’s total expenditure in urban areas.

Get information and success key strategies to success from insiders on the two most significant growth markets worldwide and on our local events. Which characteristics define the potential of both countries? What should be paid attention to in finding the right distribution partner? Which challenges and opportunities occur?


Friday, 16.09.2016, Congress Centre East (CC East), Conference room 1
09:00 a.m. Registration
09:30 a.m. The trade fair duo FIT 0/16 + Pueri Expo 2016
09:45 a.m.

Roundtable: How to enter successfully the Brazilian market

  • Market Data: Children’s products in Brazil
  • Trend Report: What Brazilian families want today
  • Sucessful market entry cases – ABC Design, Stephen Joseph, Skip Hop, Sophie La Girafe
  • Logistics and Carnet ATA – How to get your products to the fair
Eric Wickbold
(High Trade, Importer)

Celso V. Portasio
(Orbita Infantil, Importer)

Nancy West

Franz Schoenborn
(Let’s Family Brazil)

Christian Rasche
(Kühne + Nagel, Expo&Event)

Katharina Gründig Figueiroa
11:00 a.m. China Kids Expo – Your Platform for the Chinese Market

Mr. Johannes Mueller-Diesing, Koelnmesse China
11:15 a.m. The War over Consumer´s Mind in China´s E-Commerce 3.0 Era

Mr. Tao Yan, BD Director of Hangzhou Netops Technology Co. Ltd.
11:40 a.m. Alibaba, Gateway to China

Mr. Terry von Bibra, Managing Director Germany at Alibaba Group
12:00 noon Get together
12:30 p.m. Matchmaking Sessions with Tmall Partners (End 14:00)

Registration Roundtable