Roundtable: The Kids Sector in Brazil and China

Internationalization is an important aspect when planning sustainable growth options. As two of the top 10 economies in the world, China and Brazil are huge consumer markets for children's products as their middle classes grow continuously. In China, there are more than 300 million children under 14 years and in Brazil there are over 46 million.
On the second day of the trade fair you have the opportunity to meet colleagues, market experts and retailers from both countries to exchange ideas for your company. Come and clarify your unanswered questions! What recommendations do market players have for you? Is your product suitable for these markets? What kind of trends play a key role? And last bout not least: What challenges must be overcome?

Get information and examples of best practice at first-hand about the global baby markets and Koelnmesse’s trade fairs for baby & childcare products in Brazil and China.


Friday, 15 September 2017
Koelnmesse, Messeplatz 1, 50679 Cologne
Congress Centrum Ost, Conference Room 1+2, 2nd floor
09:00 a.m. Registration
09:30 a.m. Kids Fashion and Baby Gear in Brazil - The trade fair duo of FIT 0/16 + Pueri Expo

Speaker: Mr. Cassiano Facchinetti, Koelnmesse Brazil
09:45 a.m. Roundtable: Your market entry into Brazil’s kids sector
- Product Registrations and Restrictions
- Successful international brands in Brazil - Cases
- Q & A with audience

Speakers: (Celso Portasio (Orbita Infantil, Importer of Ergobaby), Guilherme Florio (Gear Baby, Importer of Pottete), Adriana Massaro (Sylink, Importer of Munchkin), Marici Ferreira (ZeroATrês, Editor in Chief of B2B magazine forkids), Katharina Gründig Figueiroa (Koelnmesse).

The import experts will invite their partners.
Short Break
11:00 a.m. China Market Overview

Speaker: Ms. May Liang, China Toy & Juvenile Products Association (CTJPA)
11:20 a.m. Keynote Speeches: The opportunities for international brands in China
Speaker: Xu Lihong, “Baby First” Max-INF (Ningbo) Baby Product Co., Ltd

How to plan your channel strategy in China?
Speaker: Ms. Crystal Zhong, Kidsland

How do international brands build brand awareness for Chinese costumers?
Speaker: Mr. Gong Dingyu, Leyou Babies to Kids
12:10 p.m. China Kids Expo – Your gateway to approach distributors and consumers
Speaker: Mr. Max Miao, Koelnmesse China
12:30 p.m. Panel Discussion: Consumer behavior of China’s young parents
Speakers: Mr. Wang Weidong (Long Xin Tai Group), Ms. Peggy Zhu (Mali Home, Importer)
01:00 p.m. Get together and Networking with Chinese Star Suppliers (End 02:00 p.m.)