Whether you manufacture baby products or run a web store: The competitive pressure is high. And more than ever, (expectant) parents are looking for brands that offer an engaging experience. Yet many web stores fail to adequately meet these new demands and continue to present themselves with wordy descriptions, countless images on white backgrounds, and endless explainer videos. Worthy minutes that the potential customer all too often doesn't want to spend. Which begs the question: Is this type of product communication still state-of-the-art?
AR-expert Stefan Eipeltauer predicts a paradigm shift in e-commerce. According to him, spatial product presentation using Augmented Reality (AR) will fundamentally change the customer experience from now on. Consumers love this new kind of realistic visualization of prams or baby cots in their own four walls. "Try before you buy" is becoming the order of the day in the pre-purchase stage, whether online or in a brick-and-mortar shop.