Fofolino was founded in 2016 by a mother of four young children with the aim of bringing a little luxury into an everyday essential.
Also known as nappy or burpy cloths, baby muslin cloths are a day-to-day necessity and nursery staple for every new parent. From swaddling to snuggling, cleaning spillages and comforting, the list of uses for these practical and versatile squares is endless.
At Fofolino, we understand that your baby comes first, that’s why our super soft muslin cloths are made from 100% white, double weave cotton to deliver the softest, safest, gentlest muslins on the market. Our products are carefully designed with both caregiver and baby in mind to ensure ultimate comfort and quality.
Our award-winning signature collection of baby muslin cloths come in several designs, from the subtle and simple hemstitch to the intricate ribbon lace range. We also offer a bespoke embroidery service, where each Fofolino muslin cloth can be personalised to create the perfect gift for expecting parents.
Trusted by mums and dads everywhere, Fofolino’s products are frequently repurchased, with a loyal customer return rate of 70%.
Fofolino recognises the importance of social and ecological responsibility as an emerging brand and aims to be transparent with our customers. Our signature collection is manufactured in Portugal and hand-finished in Germany by a couple of small family-run businesses. By using small artisan factories, we can be sure of fair working conditions within our production line, as well as being able to trace the journey of our muslins from start to finish.
Fofolino prides itself in using a high end textile cloth with a weight of 175 g/m2, enabling a much higher level of absorbency and better overall quality and longevity than most of our competitors. The high quality make of our products mean that your Fofolino will last forever and actually gets softer with every wash, leading to less consumption and ultimately waste – a sustainable choice for yourself and your baby.
With their versatile uses and stylish subtlety, Fofolino’s premium muslin cloths will soon become a part of your daily routine, and you’ll never want to be without one.
To the press compartment of Fofolino GmbH
Downloads to this press release