The plush characters use a smart speaker to deliver age-appropriate audio content tailored to different stages of child development.
Lenabo GmbH introduces its revolutionary Smart Toy Ecosystem. The Lenabo Smart Speaker recognizes plush characters and activates content matched to their themes. The unique feature: over time, the audio content evolves with children’s developmental stages – from lullabies for babies to bedtime stories for toddlers and engaging audiobooks or learning modules for school-age kids. For instance, the seashell character begins with soothing ocean sounds and calming melodies for infants. Parents can flexibly expand the content via the Lenabo app, creating ever-new play and learning experiences.
Innovation in the Playroom: The Lenabo Ecosystem Expands
The Lenabie plush characters are just the beginning of a versatile Smart Toy Ecosystem. Lenabo is already developing additional toy categories that seamlessly interact with the Lenabo Smart Speaker. An example includes adaptive learning puzzles that teach children knowledge through play. These puzzles cover topics like farm life, starting with simple sounds like "The cow moos" and progressing to more complex information about cows’ habitats and their role in milk production. The Smart Speaker makes the learning experience dynamic and engaging, bringing puzzle pieces to life with sounds like a cow’s moo or the rustling of straw.
This flexible approach also creates opportunities for collaborations with other toy manufacturers. A pirate ship, for instance, could feature authentic sounds and thrilling adventure stories. By connecting physical toys with personalized audio content, Lenabo crafts an emotional play experience that continuously adapts to children’s needs.
Lenabo not only fosters creativity but also redefines the purpose of toys, offering a new dimension of play.
“Our goal is to provide children with toys that not only bring joy but also support and inspire their development,” explains Stefan Nanzig, CEO of Lenabo GmbH. “With our Smart Toy Ecosystem, we are setting new standards for sustainability in the toy market. By creating durable and adaptable products, we extend the lifecycle of traditional toys many times over. At the same time, we use materials that are fully recyclable and actively promote the circular economy. This way, we combine innovative play experiences with responsible resource management,” Nanzig adds.
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