Cologne: 15.–17.09.2026 #kindundjugend

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Baby Shusher Shares Two Exciting New Products: Shusher Firefly and Shusher Sloth

Baby Shusher, the leader in innovative baby sleep solutions, is bringing two innovative products to this year’s K&J Trade Fair in Cologne. Attendees are invited to visit Shusher at Stand 11.2 G 035a during the fair to experience firsthand the new Shusher Firefly and Shusher Sloth.

Introducing the Shusher Firefly: A Soothing Combination of Light and Sound

Building on the success of the original Baby Shusher sound machine, the Shusher Firefly integrates the renowned rhythmic shushing sound with a warm sunset nightlight, designed to create a tranquil sleep environment for babies. The Shusher Firefly’s gentle light mimics the soothing glow of a setting sun, easing little ones into a restful sleep. Parents can customize the brightness and sound levels, allowing for a tailored bedtime experience that adapts to their child’s needs.

"The Shusher Firefly is a game-changer in the world of baby sleep aids," said Charlotte Wenham, Executive Officer at Shusher. "We’ve listened to parents’ feedback and added the element of a calming light to our trusted shushing sound. This combination not only helps babies fall asleep faster but also promotes a longer, more restful sleep."

Meet the Shusher Sloth: Your Toddler’s New Best Friend

In addition to the Firefly, Shusher is excited to introduce the Shusher Sloth, a plush companion that brings comfort and calmness to bedtime. The Shusher Sloth is more than just a cuddly toy; it incorporates the original shushing sound that has helped millions of babies around the world. With its soft, huggable design and built-in sound capabilities, the Shusher Sloth is perfect for soothing toddlers at home or on the go.

"The Shusher Sloth combines the best of both worlds: a beloved, soothing sound and a comforting, tactile experience," said Charlotte Wenham of Shusher. "We wanted to create a product that not only aids in sleep but also becomes a cherished part of a bedtime routine for toddlers."

Why Visit Booth Stand 11.2 G 035a?

Trade show attendees visiting the Shusher booth will have the opportunity to see live demonstrations of both the Shusher Firefly and Shusher Sloth, interact with the Baby Shusher team, and learn more about the unique features that set these products apart. The team will be on hand to answer questions, provide insights into the development process, and discuss the many benefits these new products offer to both parents and babies.

About Shusher

Shusher is committed to creating innovative products that improve the sleep experience for babies and their families. Known for the original Baby Shusher, which has become a must-have for parents worldwide, the company continues to push the boundaries of sleep technology with the launch of the Shusher Firefly and Shusher Sloth. Baby Shusher’s mission is to bring peace and rest to households, one shush at a time.

For more information, visit www.babyshusher.com or contact:

Media Contact:

Maddison Poteet

PR Director, Shusher

Phone: (877) 737-9177

Email: maddison.poteet@pneo.org

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