Inspire customers with inspiring window and shop designs!

Shopping takes place in our free time. We want to spend this time with great people and in an appealing environment. That's why a shop has to be inviting from afar and make people curious to enter.

Especially in our fast-paced world, brick-and-mortar retailers need to slow people down, captivate them with unusual images and make their stay as pleasant as possible.

This starts with an original shop window, which should encourage passers-by to enter the shop with its special design. The shop itself must then have an attractive atmosphere to extend the length of stay and increase sales.

This presentation will show, among other things, how a shop is perceived, what makes an original shop window, what design rules are necessary for this, and how a shop can be made more appealing in order to arouse desire.