Maternity & Kids Fashion
Conscious choices are driving clothing purchases for the little ones. But what truly matters to parents? And how can the industry respond to the latest trends? Answers to these questions can be found at Kind + Jugend, where trade visitors have the opportunity to learn about the latest fashion developments for babies, toddlers and expecting mothers.
Little fashionistas and chic mamas
- Baby’s first wardrobe
- Caps and hats
- Booties, crawling shoes and toddler shoes
- Swimwear, towels and UV protective clothing
- Rainwear, umbrellas and reflective clothing
- Baby and children’s clothing for special occasions
- Children’s and teen fashion
- Maternity fashion
- Accessories such as hair clips, sunglasses, patches and stickers
The new age of baby, children’s and maternity fashion
Individuality and sustainability have been playing an increasingly prominent role in the fashion industry for some time now. The domain of baby, children’s and maternity wear is no exception. This can also be seen at Kind + Jugend.
Quality over quantity
Manufacturers are responding to the changing needs of the market with high quality standards and placing more emphasis on sustainability. The absence of harmful substances is a major purchasing factor.
Clothing as a means of expression
The new style consciousness can also be seen in baby and children’s wear. Whether colours, patterns or cuts – clothing for the little ones should be fun and evoke emotions. Young parents can also make a fashion statement with partner looks and gender-neutral colours and designs.
Stylish throughout pregnancy
The new quality standards can also be seen in maternity wear. Even in the last trimester of pregnancy, more and more women want to look stylish and show off their belly with pride. This shift is leading to trendier and more form-fitting maternity fashion.