The New Currency of Family-Brands: Direct-to-Consumer Readiness

Current market situation in the baby & kids industry – and why waiting is the biggest mistake right now

Direct-to-consumer readiness as a survival factor

- Turning the webshop into a profitable, independent sales channel

- Strengthening retailer relationships instead of jeopardizing them

- Maintaining direct access to the target audience

Rethinking positioning & brand communication

- Why product features alone no longer convince parents

- Creating emotional connection and differentiation instead of price comparison

- Understanding parents’ buying logic and addressing it directly

System over isolated solutions

- Why actions only work with the right sequence and prioritization

- A holistic approach along the entire customer journey

- Fixing the “leaks in the bucket” – from the first click to the final conversion

AI as a practical gamechanger

- Identifying behavioral patterns and uncovering hidden opportunities

- AI-driven copy testing, audience clustering & psychographic analysis

- Understanding the limits of AI in day-to-day work

Pragmatic solution approaches

- Which levers actually create impact in the current market

- How brands can step by step regain control

- Concrete real-life examples