The Virtual Photo Studio: Product Visualization with 3D & AI

Activating an unlimited photo and video content pipeline for baby products through next-level technology.

Marketing and Sales teams understand the significance of product visualizations in effectively conveying your message to customers. However, visual assets create a challenge: while crucial for go-to-market strategy, physical samples, images, and videos typically become available late in the process. These assets are expensive, time-consuming to produce, and represent a significant headache for brands and retailers.

Imagine high-quality visuals readily available early in the process, as part of a cost-effective value chain that reduces photography costs by up to 80% and compresses content production time from weeks to hours. These visuals surpass traditional photography through faster iteration, unlimited A/B testing variations, and cultural adaptation for different markets. Picture accessing high-quality 3D models before costly NPD samples arrive from the factory, or capturing next season's color variations directly within a web browser. With 3D and generative AI, products can be placed in any contextual background with ease.

Stefan Eipeltauer, CEO of ARkid Technologies GmbH, will demonstrate the practical application of cutting-edge technology in creating effective product visualizations. Through real-world examples, he will showcase best practices for creating value across various stages of product communication – from internal NPD visualization and B2B sales market testing to delivering fresh, engaging product content for B2C audiences daily.

Key Takeaways: Attendees will gain insights into implementing virtual photography solutions, understand ROI implications for their product marketing workflows, and discover how to transform their content creation process using 3D, AR, and AI technologies.