Speaker

Education / Studies
Zittau/Görlitz University of Applied Sciences / Bachelor of Arts – Economics
OCTOBER 2016 – JULY 2020, GÖRLITZ
● Focus: Marketing and business model analysis
● Practical project work in the field of digital business models
● Fundamentals of strategic corporate management and market analysis

Professional experience
Glasmates GbR, HalloFreitag / Performance Marketing Manager
APRIL 2018 – MAY 2019, DRESDEN
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HowTo Marketing / Founder & Owner
JANUARY 2019 – PRESENT, KLIPPHAUSEN
Focus areas:
● Strategic and operational consulting for e-commercecompanies with a focus on parent target groups
● Development of scalable marketing and funnel strategies
● Implementation of performance campaigns
● Optimisation of AOV, CLV, tracking, retention and conversion rates
● Consulting on offer design, customer journeys and profitable scaling

Certificates
Klaviyo Partner (March 2025)
Google Partner (Jan 2025)
Shopify Partner (March 2020)