Cologne: 03.–05.09.2024 #kindundjugend

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Inspiration duo: Pueri Expo and FIT 0/16 expand on their position

24 Jun 2019

FIT 0/16 und Pueri Expo

© FIT 0/16 und Pueri Expo

The two partner trade fairs Pueri Expo und FIT 0/16 already took place for the fourth time in the Expo Center Norte in São Paulo from 13 to 16 June. The duo offered all kinds of inspiration for children's fashion and outfitting. The trade fair duo has thus further expanded on its leading position in the Latin American market.

Nearly 9,400 trade visitors from 12 countries informed themselves at the biggest industry event in Latin America about new products and trends. Visitors cam from all over Brazil and from other countries like Argentina, Chile, China, Germany, Japan, Canada, Colombia, Peru and the United Arab Emirates.

Pueri Expo grew once again this year with a plus in exhibitors of around eight percent. At FIT 0/16, the focus of interest was once again on fashion trends for children and youth, represented by 165 summer collections. A total of 342 brands from 22 countries exhibited at the two trade fairs.

FIT 0/16 und Pueri Expo

© FIT 0/16 und Pueri Expo

Top position in the children's outfitting segment confirmed

As the largest and most traditional Latin American trade fair in its segment, the international trade fair for baby & children's outfitting (FIT 0/16) has been presenting the current fashion and accessories trends for babies, children and teenagers to age 16 twice a year for more than 25 years. Pueri Expo, the concept of which is oriented to Kind + Jugend, provides the perfect complement with its focus on children's outfitting. Both trade fairs have been taking place parallel since 2016, and therefore cover the entire bandwidth of baby and children's products.

The trade fair is flanked by a diverse event programme: exciting product presentations and fashion shows present the current market and industry trends. In addition to this, the rest of the event programme of the trade fairs provides an important platform for knowledge transfer and networking. With sales training and informative lectures, for example, on the promising use of social media or trends like sustainable fashion, the Trend Forum is clearly at the pulse of the times.

How were your experiences at FIT 0/16 and Pueri Expo? And have you already planned your next international trade fair visit? We look forward to receiving your reports!