Description of the lecture:
Sustainability is an abstract topic for many. But what exactly is meant by sustainability? Is it about climate protection, social commitment or green products? And how can a company get started with sustainability?
In this lecture, CSR expert Federica Suess will show that sustainability is also possible in concrete terms. She will present five steps that companies can take to build up an initial sustainability concept. In the lecture you will learn:
What is meant by sustainability
Why a sustainability concept is important
What the 5 steps are that lead to a sustainability concept
What you should avoid at all costs when talking about sustainability (keyword: greenwashing)
This presentation is only provided in English.