Cologne: 08.–10.09.2022 #kindundjugend

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Babybranche im Wandel | Event on the Kind + Jugend 2021
Kind + Jugend Event Team

Baby industry in transition

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11.09.2021 | 10:00 a.m. - 10:45 a.m.
Trend Forum

english
Kind + Jugend Event Team
Messeplatz 1
50679 Koeln
0221 821 2860

The event

The Corona pandemic acts as an amplifier on already existing development trends within the baby industry. Since then, manufacturers, retailers and end consumers have been confronted with challenges such as verticalisation, digital transformation or closed shops (in the first lockdown) increasingly or for the first time. How manufacturers and retailers handle this and how they (have to) react to the changing shopping behaviour of young and expectant parents in order to remain relevant is the topic of this talk. For this purpose, we have invited experts who will look at and answer the questions that move the industry from different perspectives.