Cologne: 17.–20.09.2020

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Building your brand in China with Alibaba | Event on the Kind + Jugend 2019
Kind + Jugend

Building your brand in China with Alibaba

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20.09.2019 | 12:30 a.m. - 1:00 p.m.
Trend Forum (Hall 11.1 E 50/F 59)

english
Kind + Jugend
Messeplatz 1
50679 Köln
Germany

The event

China's consumption economy is booming. The country's middle class is already larger than the entire U.S. population - and it is hungry to shop. On average, the typical Alibaba consumer opens their shopping app eight times a day and spends a total of 30 minutes discovering, sharing and buying new products. These mostly young adult shoppers are looking for high-quality, unique mother & baby products which suit their family lifestyle. Increasingly, those products and brands are from Europe.