Cologne: 17.–20.09.2020

#kindundjugend
Online- & Shopper Research - Insights and Trends | Event on the Kind + Jugend 2019
Kind + Jugend

Online- & Shopper Research - Insights and Trends

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19.09.2019 | 1:30 p.m. - 2:00 p.m.
Trend Forum (Hall 11.1 E 50/F 59)

english
Kind + Jugend
Messeplatz 1
50679 Köln
Germany

The event

How mothers shop online: an international comparison, exclusive research results with insights & recommendations

  • online shopping habits of mothers in Germany compared to mothers in France and China
  • role of social media in the consumption habits of the target group
  • general insights: self-optimization and beautification and what is important to female social media users
  • what does retail learn from this? How to best reach your target group. Valuable clues for optimizing your online shop