For more than nine years, Nils Bader has organised the Green Product Award for sustainable products that are already on the market and the Green Concept Award, which is dedicated to concepts for new products and services in cooperation with the IKEA Foundation. In doing so, he engages intensively with the participants and their developments and is in close exchange with his international network of experts. In the lecture, he gives an introduction to the criteria and processes that make a product (more) sustainable. He points out possibilities and presents examples that show how new materials, product development and communication can also make sustainable products economically successful.
This presentation is only provided in English.