The family dynamic has changed forever. As kids, parents, and families continuously change the way they work, learn, shop and relax – it’s more important than ever to understand their attitudes, behaviours, and consumption patterns in real-time.
One of the most significant retail trends to emerge from the pandemic is the rise of the direct-to-consumer retail and social shopping.
The Insights Family Kids & Family Industry Report 2021 found that half of companies anticipate to generate more revenue from social shopping and direct-to-consumer in 2021 than previously.
In this session we will explore the direct-to-consumer retail and social shopping landscape and how parents & family brands can create opportunity in the space. We will also analyse data on the way parents are consuming media and the influence this has on their shopping habits.
Based on Parents Insights™ data across the UK, France, Germany, Italy, Spain.
This presentation is only provided in English.