Global connection

Country pavilions 2025

Name: K+J
Start: 2025-09-09
End: 2025-09-11
Location: Koelnmesse GmbH

Kind + Jugend 2025 brings the world of baby and toddler products to Cologne!

This year will feature nine country pavilions from China, Denmark, the UK, Hong Kong, Italy, Spain, Taiwan, Turkey and the US. They are your direct access to trends, innovations and valuable connections from around the world.

Thanks to the close collaboration with the British Baby Products Industry Association (BPIA), you can get a sneak peek of the brands and new products in the UK pavilion in Hall 10.2.

Join the UK pavilion for the “Nation of Innovation” networking reception on Tuesday, 9 September 2025, from 5 p.m. to 7 p.m. – the perfect opportunity to connect with the British delegation in a relaxed, informal setting.

Meet the companies exhibiting at the UK pavilion:

Baby sitting in a gray modern high chair with safety harness and adjustable backrest

Albany Baby

Hall 10.2 | Stand E016

Albani is the creator of BabyUp®, an innovative chair designed to ease acid reflux by gently supporting babies in a natural upright position. Developed by a leading paediatric gastroenterologist and inspired by a passion for helping parents.

With safety and convenience at its core, BabyUp® lets parents care for their little ones while going about their day with confidence. It features two angle settings: 70° to aid digestion and reduce reflux after feeding, and 45° for tummy time. It can also gently rock your baby and play a soothing heartbeat or lullaby via built-in Bluetooth speakers. As your child grows, BabyUp® transforms into a highchair suitable for children up to 3 years old (15kg). With built-in wheels for easy mobility and a foldable design for compact storage, BabyUp® blends comfort, function, and style.

Gray baby high chair with safety harness, wheels, and storage shelf underneath

Baby By U

Hall 10.2 | Stand E018a

Highly mobile multi-function baby furniture (baby chair, bassinet and rocker) designed to reduce anxiety and increase supervision, offering parents and carers a convenient baby mover during the initial months, freeing up hands so everyday chores and tasks can be accomplished, whilst promoting ‘supervision’. Accidents happen when parents are busy, tired, or distracted and the safest place for your baby is by you. The Baby By U is simple to use with its single handed operation of buttons. It moves easily with low friction wheels, and is incredibly stable, due its low centre of gravity pyramidal design. The multi-function design offers ease of transition from Bassinet to Chair, Chair to Lounger, Lounger to Rocker and other combinations. The multi-function design also reduces clutter in the home. Age range – 0 to 12 months, Weight – 3 kg to 15 kg. Saves money and saves space. Supervision is the No 1 safety consideration. Keep your baby close.

Close-up of a metallic joint with two blue beams connected inside a silver angle bracket

Cardea Solutions

Hall 10.2 | Stand E018

With 25 years of unwavering commitment to child safety, Cardea Solutions has become a trusted name in homes and businesses alike. Its flagship Fingershield has found its way into over two million homes across the globe, helping to keep little fingers safe with thoughtful, reliable design. The company takes pride in offering a carefully crafted range of safety solutions – covering doors, windows, sockets, and stairs – that bring peace of mind to families and commercial environments alike. The Cardea team is thrilled to be launching Wren this autumn, a lovingly developed range supporting pregnancy and post-birth care, designed to provide comfort and reassurance during such an important time. The company warmly welcomes discussions about complementary products that would enhance and broaden its offering. If you feel your brand aligns with its values, visit the stand to explore how you can work together to make a positive difference.

Woman with blonde hair sitting on a light sofa holding colorful children's water bottles, surrounded by colorful children's backpacks with animal designs.

My Carry Potty

Hall 10.2 | Stand E014/F015

Over the past year, My Carry Potty has been hard at work developing a range of exciting new products and the team can’t wait to reveal them. The company’s focus has been on creating innovative solutions to make everyday family life easier and more enjoyable.

From smart back-to-school accessories to practical potty training essentials, My Carry Potty has got something for every parent. But the real highlight? A revolutionary new nighttime product that it believes will truly change children's lives. This product is set to transform bedtime routines and bring new comfort and ease to families everywhere.

My Carry Potty is beyond excited to share these game-changing innovations with you. Whether you're discovering our brand for the first time or already a fan, the team would love for you to visit them in the UK Pavilion and see how they’re shaping the future of family-friendly products.

penny+kids

Hall 10.2 | Stand F019

The Early Years Home System by penny+kids is a stylish, multifunctional and innovative nursery furniture concept that grows with the child and incorporates a moses basket, highchair, junior chair, playpen/cot and a preschool play table and chair. Designed for convenience, efficiency, and sustainability, The Early Years Home System makes parenting easier while delivering a cost-effective, space-saving and long-term furniture solution.

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