mamalila's jackets and coats score with an integrated insert for baby carriers - © mamalila
An increasing number of parents carry their babies cuddled close to their bodies on their backs or in front of them. Whether complete baby carrier or sling: modern carrying aids for the minis are extremely practical. And thanks to their stylish design, they are also becoming increasingly popular as "it" pieces. Traders can score points with competence and consultation when selling.
Anyone who has ever taken the underground with a pram or has tried to roll them on narrow paths quickly learns to appreciate the advantages of baby carriers: they make parents more mobile and flexible. Instead of holding tight to the pram grip, mothers and fathers have their hands free – for purchases, for the smartphone or a coffee-to-go. Carrying is also the most natural way to bring small children from one place to another. The physical contact calms the little ones and helps them to establish stable human bonds later. An Italian study even claims that babies who are carried cry less. No wonder: cuddling against mama's or papa's belly, they are safe and sheltered, can feel the heartbeat and body heat.
High requirements for baby carriers
There are thus many good reasons for the baby carrier boom. The demands of parents are in any case high. They expect high quality, ergonomic, flexible and sustainably produced solutions.
The offering of baby carriers extends from the baby sling to jackets with an integrated baby carrier. Baby slings come in many attractive designs. They are wrapped and knotted in a special way to provide babies with stability and an optimal seating position. The correct wrapping technique is somewhat complicated at the start and needs to be explained to parents in detail. Complete, well-upholstered baby carriers score points with comfort and easy handling. In demand is a design that protects the back, comfortable cushioning and especially a support that holds the baby's head in place when it falls asleep. Parents also attach great importance to easy and flexible adjustment possibilities. Traders can demonstrate competence and profile here with comprehensive consultation, because the carrying aids need to be individually adjusted and the handling must be explained.
Ergobaby's carriers combine the cuddling factor of a sling with easy handling and comfort - © Koelnmesse
Flexible and comfortable
All of these advantages are offered by, for example, the "Embrace" carrier from Ergobaby . It combines the cuddling factor of a sling with the easy handling and the comfort of a baby carrier. With only three easy-to-close buckles, it can be perfectly adjusted to the size and body shape of children and parents. A supporting waist belt and fanning out shoulder straps relieve the back and neck. The soft jersey material is certified according to Oeko-Tex Standard 100.
Similar advantages are offered by the Storchenwiege carrier of light sling fabric. It is suitable for minis from newborn to toddler age and, in addition to an integrated head support, also offers a hood. The "One Air" carrier from Babybjörn of soft, airy mesh fabric scores points with maximum flexibility. It can be carried both on the belly and on the back.
Only for mothers, but also highly versatile, is the eco year-round jacket from mamalila with an integrated insert for baby carriers. The weatherproof jacket of organic cotton and recycled polyester accompanies mothers and children from the pregnancy to toddler age. The baby carrier insert offers adjustable neck protection and a removable lining, so that mother and child can individually regulate their need for warmth.