Swaddle Up™

The award-winning Swaddle Up™ from Love To Dream™ is the safer, simpler way to help your baby (and you!) enjoy more sleep from day one. Unlike traditional swaddles that restrict your baby’s arms by wrapping them tightly against their body, the Swaddle Up™ allows your little one to sleep in their most natural “arms up” position. This design not only feels more comfortable but also makes it easier for babies to self-soothe by touching their cheeks or sucking on their hands – a natural calming reflex that helps them settle faster and sleep longer.

Made from soft, breathable fabrics, the Swaddle Up™ creates a snug, womb-like environment that reduces startle reflex while ensuring freedom of movement for healthy hip and shoulder development. Its unique two-way zipper makes nighttime nappy changes quick and stress-free, without the need to fully unwrap your baby.

The Swaddle Up™ has been tested and loved by millions of parents around the world and is recommended by healthcare professionals as a safe alternative to loose blankets. Available in multiple sizes, fabrics, and TOG ratings, it grows with your baby and adapts to every season, ensuring comfort all year round.

With Swaddle Up™, bedtime becomes simpler, safer, and more restful — giving babies the security they crave and parents the precious sleep they need.