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Smart helpers for parents – from family planning to baby care

4 Aug 2021

children's products, safety, smart gadgets, baby care, digital helpers

Family life is also becoming more digital. ©Koelnmesse

Family life is also becoming more digital. Young parents especially appreciate the support that smart tech tools provide in the hustle and bustle of everyday life with babies and toddlers. Manufacturers and retailers now offer many options.

Some tech-savvy couples already rely on digital helpers for family planning, such as the breathe ilo breath analysis device. It measures a woman’s hormone status by means of her breath, uses a self-learning algorithm to calculate her fertile days and displays them via a smartphone app.

If there is a little one on the way, the pregnancy is also monitored with smart tools. In the fitness wearables category, Garmin has developed features that measure a wide variety of physiological data and provide daily information about the health and fitness of the expectant mother and fetus.

children's products, sleep, safety, smart gadgets, smart helpers

Often, this happiness is accompanied by concern for their well-being – this is where sensor-equipped, app-controlled technology can help. @Koelnmesse

Wide selection of baby care products

The arrival of a new baby sparks enormous joy. Often, this happiness is accompanied by concern for their well-being – this is where sensor-equipped, app-controlled technology can help. There are products for all kinds of situations.

Smart cribs like the Snoo Smart Sleeper from Happiest Baby lull the baby into a gentle slumber. The fancy cradle can tell when the baby cries and automatically rocks them back to sleep by mimicking the sounds in the womb. Baby monitors or wearables track babies’ heart rate, breathing and oxygen levels while they sleep and alert parents if something seems wrong. Products like the Smart Sock from Owlet and pacifier fever thermometer from Beurer have also garnered attention.

Digital technology also helps with diapering and feeding. The Baby Gigl bottle holder from Slow Control helps prevent colic by keeping the feeding bottle at the correct angle so little ones do not swallow too much air. It also keeps track of the quantity consumed and duration as well as environmental data. In the near future, sensor-equipped diapers will also allow parents to be notified via smartphone of when it’s time for a change.

Growing market with attractive opportunities

The growing market for digital baby products definitely offers many attractive opportunities for innovative manufacturers and dedicated retailers. According to Statista , the volume of the global baby monitor segment alone is expected to grow from an estimated $1.2 billion this year to $1.9 billion in 2027.