Cologne: 03.–05.09.2024 #kindundjugend

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"3D killed the video star“ – Mit Augmented Reality zu mehr Umsatz | Event on the Kind + Jugend 2023

"3D kills the video star" - Boosting Sales with Augmented Reality

from Koelnmesse GmbH
close open Dates and info
German with simultaneous translator
No topic specified
Koelnmesse GmbH
Messeplatz 1
50679 Köln

The event

Nike does it, IKEA does it, Lego does it - and for good reason. The use of three-dimensional product experiences represents a groundbreaking change in digital shopping. In particular, the use of augmented reality through smartphones enables a better understanding of products and brings more joy to parents during digital shopping. This results in higher sales, fewer returns, and a positive perception in both digital and physical retail channels.

But how can retailers integrate 3D models into their webshops? What possibilities exist at the point of sale? What costs can be expected, and what internal expertise is required for such a project?

With ARkid Catalogue, Stefan Eipeltauer presents the first industry-wide standard for integrating 3D configurations, augmented reality, digital signage, and QR codes in retail. Retailers can quickly and easily offer products in 3D from leading brands such as Britax Römer, BeSafe, TFK, Ergobaby, and many others in their online shops.