Directing the Flow - Where is Liquid Retail taking you next?
The name of the game for today’s retail and hospitality operators, in a world characterised by a lack of permanence, is flexibility and fluidity. Tomorrow’s goal is not just to keep up with rapidly changing consumer behaviour and new technological frontiers, but to get ahead of them, to ensure consumers encounter something new and unexpected on the high street and digital highway. The only real way to do this is to identify underlying drivers. Emma Gullick will be identifying the biggest issues retailers need to concentrate on now, from the change in focus from sales to service to the further extension of the rental model, plus the need to stand for something and have clear messaging on wellbeing and sustainability – as well as the sheer glamour and fun of creating FOMO moments.