We all know that babies are vulnerable and baby health is important. But do you know how your product affects baby health in the long term? Some of the latest trends in product use are not healthy for a baby. This is not visible immediately but years later it can result in compromised health of the child, with lifelong and pervasive consequences. This is worrying, but luckily there is something you can do about it. This presentation will explain some do’s and dont’s to design and sell a safe, comfortable and healthy product. Your involvement will bring huge benefits: improving baby products will improve future health of society. And a healthy product will improve sales, too.