A marketing campaign without influencers? Hardly conceivable in this day and age. And yet there are still many questions: Which influencers fit my brand? How do I approach them, what do they cost? What does a sensible briefing and a successful campaign look like?
In her lecture, Miriam Wiederer explains how to identify and categorise the influencers that are relevant for you. She also shows examples of successful influencer campaigns in various industries and gives tips on what to look out for when working together.
This presentation is only provided in English.