Cologne: 07.–09.09.2023 #kindundjugend

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Was bewegt werdende Eltern, wenn sie Online für ihr Kind einkaufen? Erfahrungen und Einblicke von Deutschlands größtem Baby-Shopping-Service | Event on the Kind + Jugend 2022

What drives parents-to-be when they are shopping online for their kids: insights from Germany’s biggest baby shopping guide

from Koelnmesse GmbH
close open Dates and info
Trend Forum
Koelnmesse GmbH
Messeplatz 1
50679 Köln

The event

Parents-to-be are an incredible exciting yet challenging target group for eCommerce: a better reviewed product, a more trendy brand or a cheaper price are often just one click away. Especially after the pandemic-triggered online shopping boom. So what drives Moms and Dads nowadays when they are buying products for their kids online? - Germany’s biggest baby shopping guide - shares learnings, insights and ideas on how to get in touch with parents-to-be.




The first pregnancy can be overwhelming: emotionally and logistically. helps parents-to-be to find the right products for their growing family at the right time and best price. The mission is to create and curate inspiring and helpful content that originates out of a huge community: over 1 Mio. families follow on Facebook and 70.000 families on Instagram. Via direct marketing reaches approx. 25% of pregnant women in Germany, 70.000 families with a baby up to 6 months and 250.000 families with a child between 1-3 years old.


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