Midwives in Marketing - Take a Voice!

Pregnant women and young families have thousands of questions. Their number one confidant during this time is the midwife. She provides advice before the birth, in the postpartum period and during baby's first year. The midwifes expertise goes far beyond topics relating to health or baby development. Midwives are advisors in the individual everyday lives of their families and provide guidance on purchases - from initial equipment to the first bicycle. Not only families, but also successful brands rely on the experience of midwives and their recommendations for the sensitive target group of young families in their marketing. We show examples from practice.