3D & Augmented Reality in Sales & Marketing

Digital product visualization is rapidly evolving, with 3D and Augmented Reality (AR) technologies leading the charge. These innovations are reshaping customer relationships in two key ways: by augmenting online shopping with a physical aspect accessible anytime and anywhere, and by extending brick-and-mortar retail and point-of-sale experiences through "infinite aisles". 

Beyond retail, 3D & AR are defining a new value chain that spans from New Product Development (NPD) to B2B Sales and Trade Marketing, as well as offering a multitude of possibilities for B2C Marketing and Sales. This technological shift represents a journey from product development to social network integration, enabling businesses to increase sales, reduce returns, and position themselves as industry innovators. In the current competitive market, 3D and AR provide crucial tools for businesses to gain an edge and meet consumer demands.