Immersive Shopping

This area will provide insights into current product visualization technologies in B2B and B2C contexts. Trade show visitors will have the opportunity to interactively explore various state-of-the-art product presentations in the digital domain. Presentations will cover topics such as virtual shopping, immersed e-commerce, safe shopping for expectant parents in the pandemic, and the use of artificial intelligence for baby products and toys.

The area is divided into four stations representing different innovative technologies and covers the following areas of interest:

 Augmented reality in product visualization for B2B and B2C.

 3D product configurators with the best UX cases

 Artificial intelligence in the field of product development and marketing

 A video game for entertainment purposes

 Exclusive virtual reality preview/walkthrough through digital commerce