Over 95% of German shoppers use Amazon and every second euro in German e-commerce ist also spent on the plattform. And outside of Germany? Amazon is now present in over 20 countries. The influence is immense and that is exactly why infant & baby brands must deal with the question of how best to use the plattform for themselves. In the lecture, Amazon category insights of the children’s outfitting industry will be discusses, and best practices will be used to show how infant & baby brands can strategically grow on Amazon.