Moyuum
Why has the industry been waiting for your product?
In the infant product market, there is a growing demand for products that provide comfort and convenience for both babies and parents. Since pacifiers are items used by infants for extended periods, safety and hygiene are fundamental requirements, and meticulous design tailored to the child’s developmental stage is essential. Our product demonstrates a high success rate in use, even among sensitive babies or those who previously resisted pacifiers. Moreover, it is recommended by the Korean Academy of Pediatric Dentistry. Designed to remain securely in place while minimizing discomfort when the baby sucks on it, our pacifier meets the highest standards for both functionality and infant care.
What inspired you to develop your product?
While all-silicone pacifiers exist in the market, many lacked appropriate weight and usability considerations, making it difficult for babies to use them for long periods and causing inconvenience for parents in maintenance. To address these issues, we developed an all-silicone pacifier with an optimal weight and an ergonomic shape. The structural design distributes pressure on the palate to allow more stable use by the infant. Additionally, the pacifier is segmented into three stages to provide a tailored fit corresponding to the baby’s growth phases. The seamless silicone construction minimizes bacterial growth, and the inclusion of a hygienic storage case enhances both portability and safety.
What does participation in Kind + Jugend mean for a young company like you - and what motivated you to register?
For Moyuum, participating in Kind + Jugend is more than simply attending a trade fair — it represents a strategic first step toward validating our potential in the European market and establishing our presence in the region.
One of our flagship products, the All Silicone Macaron Pacifier, has already proven its marketability and product excellence by securing the No.1 market share in Korea and several other Asian countries.
Made entirely of medical-grade 100% silicone, the pacifier offers exceptional safety and hygiene — top priorities for global consumers — and includes a dedicated storage case for added cleanliness and convenience.
Its flat nipple design allows babies to comfortably latch onto the pacifier with minimal effort. It also helps satisfy natural sucking needs, promoting emotional comfort and aiding in sleep routine development. For these reasons, we are confident that our pacifier will serve as a highly relevant and effective solution within European parenting culture as well.
What needs to happen at Kind + Jugend for you to be successful?
For us, Kind + Jugend marks the first meaningful step toward establishing our brand in the European market. This exhibition provides an opportunity to share Moyuum’s core values and product philosophy with European parents and to directly observe how our products resonate with the local audience.
As a brand with a proven track record in global design awards, we are proud to offer products that seamlessly combine aesthetic appeal, functional innovation, and the highest safety standards. We look forward to seeing these qualities recognized and embraced by the European market, and to using this platform to explore meaningful collaborations, build partnerships, and lay the groundwork for long-term international expansion.
