Cologne: 09.–11.09.2025 #kindundjugend

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Young Innovators

Spotlight on German start-ups

At the pavilion supported by the Federal Ministry for Economic Affairs and Energy (BMWE), young German companies will showcase their latest innovations. Step into Hall 10.1 to explore a wealth of exciting product ideas, smart solutions and creative possibilities.

Elvent GmbH

Why has the industry been waiting for a product like yours?

Our TÜV-certified wagon with handbrake meets the highest standards – modular and adaptable for families, and ideal for daycare centres with space to store backpacks and gear for up to 16 children.

What inspired you to develop your product?

We talked to daycare centres, childminders and families and they all wanted the same thing – a robust, TÜV-certified wagon with smart features. That’s how our wagon was born – built for the demands of everyday life with children.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

Kind + Jugend is THE platform for our target group (wholesalers and distributors). As a young company, our goal is to gain visibility, get direct feedback and build strong partnerships – that is why we’re participating.

What would make Kind + Jugend a success for you?

We want to attract customers and sales partners for our TÜV-certified wagon, present our accessories and gather feedback to help us improve. If we come away with strong business relationships, then our participation will have been a success.

Person wearing a brown baby carrier with a baby inside, dressed in a cream sweater and blue jeans, standing against a light wall

Flybaby GmbH

Why has the industry been waiting for a product like yours?

Because it fills a real gap in the market. The Flybaby carrier combines high-quality materials, ease of use and, most importantly, a clever design developed with the modern parent in mind. Made in one piece, the lightweight 3D knit feels like a second skin connecting you with your baby. Not only is it functional and comfortable, but also looks great.

What inspired you to develop your product?

The Flybaby carrier was inspired by very specific needs – as parents, we wanted a carrier that was intuitive, ergonomic and uncompromising in terms of comfort and safety. Many of the products on the market felt too cumbersome or technical – we wanted a solution that was both functional AND aesthetically pleasing. This led to the creation of Flybaby – a carrier that feels effortless for both child and wearer.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

Kind + Jugend is a valuable opportunity to showcase our product to industry professionals, retailers and the media. As a young company with a clear vision, we’re looking for visibility, feedback and strategic partners – that is exactly what Kind + Jugend offers all in one place. Our decision to participate was a conscious step in this direction. We believe that our product not only delivers in terms of functionality, but also has the potential to redefine the world of baby carriers.

What would make Kind + Jugend a success for you?

Success for us means achieving international visibility. After establishing a presence in the DACH region, we are now focusing on expanding our network across Europe and globally to drive targeted growth. Building relationships with international partners and innovators will be key to reaching that goal.

Children's playroom with a beige crescent moon and stars rug, white curved sofa with blanket, stuffed bunny, wooden toys, and a potted plant near a window

Hamburg Merchants GmbH

Why has the industry been waiting for a product like yours?

We bridge the gap between play mats and designer rugs. Parents want uncompromising solutions – stylish living spaces and maximum safety for their child. Our innovative products featuring 3D textures and glow-in-the-dark effects create safe, magical family spaces unlike anything else on the market.

What inspired you to develop your product?

As parents, we want both – a beautiful home and happy children. Inspired by interior design trends and the desire for richer sensory experiences, we are constantly improving our top sellers. We don’t just make products – we create spaces for treasured moments spent together on the floor.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

As a Hamburg-based brand, Kind + Jugend is the key to breaking into global markets. It’s where we can connect with partners who share our vision of offering innovative, design-oriented products for families worldwide. We want to grow and build long-term partnerships that matter.

What would make Kind + Jugend a success for you?

Success for us begins with the right people – buyers and distributors who feel the same passion for design, innovation and uncompromising quality. We want to touch hearts and find partners who will join us in transforming children’s rooms worldwide into enchanting, magical places.

Baby wearing beige knit mittens and pants lying on adult's lap with white knit socks

Kings Distribution Merchants GmbH

Why has the industry been waiting for a product like yours?

Say goodbye to lost socks – our baby booties are both stylish and practical. They stay on snugly, keep little feet warm and look really cool. The wide opening and wrap-around design make them super easy to put on – finally, the booties parents have been waiting for.

What inspired you to develop your product?

Every parent knows the drill – lost baby socks, chilly toes and clunky designs. We wanted something better – clever, stylish and made to last.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

As newcomers to the industry, this is the perfect place to share our vision – practical and stylish baby booties that parents actually need. We want to be seen, heard and worn – not just locally but all over Europe.

What would make Kind + Jugend a success for you?

We want to make an impact, create excitement and get people talking. When retailers, the media and parents say, “These are the booties we’ve been waiting for!,” we’ll know our mission is complete.

Yellow circular speaker with bear face design, gray bear plush toy with speaker on back, and smartphone showing Lenabo app playing audio

Lenabo GmbH

Why has the industry been waiting for a product like yours?

Because families deserve toys that are smart, grow with the child and connect on an emotional level. Lenabo combines technology, a sense of security and educational content in one system – intuitive, smart and durable.

Many toys on the market are short-lived, one-dimensional and frustrating for parents. Our approach breaks with these patterns – for a new understanding of a smart and meaningful childhood.

What inspired you to develop your product?

The turning point came when six traditional music boxes could not soothe my daughter. That personal experience sparked a new way of thinking about toys – one that truly meets the needs of today’s families.

We were surprised by how little progress had been made in the area of sleep aids and age-appropriate entertainment. From the outset, our aim was to create a system designed to adapt, not overwhelm.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

For us, the trade fair is where innovation meets impact. We want to show that smart toys can be more than just gadgets – they can be emotional companions with real everyday usefulness.

Kind + Jugend brings together key decision-makers and thought leaders – and that’s exactly where we want to be part of the conversation. It’s about visibility but also about connecting as equals.

What would make Kind + Jugend a success for you?

We want partners who share our vision for a new chapter in the toy market – working together to improve everyday family life in meaningful ways. Visibility, dialogue, connections – that’s what counts.

From retail and distribution to content – we are looking for synergies with individuals who are passionate about sustainable, technological and emotional products. The trade fair is the perfect place for this.

Two views of a nursery with white wooden furniture including a crib and dresser, green and floral wallpaper, a small table with flowers, and a camel figurine on the dresser

Naolima GmbH

Why has the industry been waiting for a product like yours?

At Naolima®, we believe good design does more than just look beautiful. With our MoveMi® collection, we have created a unique product line combining functional innovation, timeless design and Montessori educational principles.

What inspired you to develop your product?

MoveMi® delivers intelligent solutions that adapt to the ever-changing needs of children and parents. From baby cot with integrated playpen to flexible changing tables and the modular Montessori wardrobe, each piece serves multiple purposes and grows alongside your child.

What does being at Kind + Jugend mean for a young company like yours – and what made you decide to participate?

We see the trade fair as a springboard for visibility, professional feedback and valuable contacts. Building on the insights we gained in 2023, we now want to present the entire MoveMi® collection to the industry in 2025.

What would make Kind + Jugend a success for you?

Achieving success requires both visibility and authentic connections. Kind + Jugend brings together global industry experts – making it the ideal platform for building trust, reach and partnerships.