Cologne: 08.–10.09.2022 #kindundjugend

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Trend Forum 2021

Hall 10.2 B50 / C51

The Trend Forum offers exciting lectures and talks on all industry-relevant topics currently occupying the sector. Our experts from the fields of online marketing, sustainability and social media will show ways out of the crisis with practical examples.

The following lectures await you at the Trend Forum:

Thursday, 09.09.2021

TimeTitleSpeaker
10:00 a.m. Baby industry in transition 1st Steps panel discussion with the following guests:
Claudia Lässig from Lässig GmbH
Michael Neumann from the BDKH
Tomma Rabach from Rabach Kommunikation.
Moderation: Astrid Specht
10:45 a.m. Online marketing and social media Ulrich Esch, Rheinfaktor
11:30 a.m. Trends - Future design trends for the next generation Jenna Galley, TREND BIBLE
12:00 noon - 1:00 p.m. BREAK
1:00 p.m. Influencer Marketing - The best tips for successful cooperation with influencers Miriam Wiederer, Real Mamas
1:45 p.m. AN EVERGREEN GENERATION Jenny Kieras, The Insight Family
2:30 p.m. How to integrate online marketing into your sales strategy Eckmarketing
3:15 p.m. Implementing sustainable concept ideas in retail Mrs. Suess ETIKA (BDKH)
4:00 p.m. Sustainability - The importance of international networks, trends and examples Nils Bader, Founder Green Product Award

(subject to change)

Friday, 10.09.2021

TimeTitleSpeaker
10:00 a.m. What parents expect from sustainable products in the future Nils Bader, Founder Green Product Award
10:45 a.m. Influencer Marketing - The best tips for influencer marketing Miriam Wiederer, ECHTE MAMAS
11:30 a.m. Trends - Future design trends for the next generation Jenna Galley, TREND BIBLE
12:00 noon - 1:00 p.m. BREAK
1:00 p.m. Market figures on the European baby market Pauline Fleischer, GfK
1:45 p.m. WHAT THE RISE OF DIRECT-TO-CONSUMER MEANS FOR YOUR BRAND Jonathan Watson, The Insight Family
2:30 p.m. How to integrate online marketing into your sales strategy Eckmarketing
3:15 p.m. How to take good photos for social media Ulrich Esch, Rhine Factor
4:00 p.m. Talk session Selection Kids Design Award: Young concept ideas and what trends are rising on them. Moderation: Nils Borghs, Planungsbüro 4Fahrt

(subject to change)

Sascha Kalupke - Trend Forum

Moderation: Sascha Kalupke

  • Christiane Pallas-Esser

    Christiane Pallas-Esser Event manager

    Tel. + 49 221 821-2860

    Write an e-mail

All lectures at a glance

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