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Trend Forum
Trend Forum 2021
Hall 10.2 B50 / C51
The Trend Forum offers exciting lectures and talks on all industry-relevant topics currently occupying the sector. Our experts from the fields of online marketing, sustainability and social media will show ways out of the crisis with practical examples.
The following lectures await you at the Trend Forum:
Thursday, 09.09.2021
| Time | Title | Speaker |
|---|---|---|
| 10:00 a.m. | Baby industry in transition | 1st Steps panel discussion with the following guests: Claudia Lässig from Lässig GmbH Michael Neumann from the BDKH Tomma Rabach from Rabach Kommunikation. Moderation: Astrid Specht |
| 10:45 a.m. | Online marketing and social media | Ulrich Esch, Rheinfaktor |
| 11:30 a.m. | Trends - Future design trends for the next generation | Jenna Galley, TREND BIBLE |
| 12:00 noon - 1:00 p.m. | BREAK | |
| 1:00 p.m. | Influencer Marketing - The best tips for successful cooperation with influencers | Miriam Wiederer, Real Mamas |
| 1:45 p.m. | AN EVERGREEN GENERATION | Jenny Kieras, The Insight Family |
| 2:30 p.m. | How to integrate online marketing into your sales strategy | Eckmarketing |
| 3:15 p.m. | Implementing sustainable concept ideas in retail | Mrs. Suess ETIKA (BDKH) |
| 4:00 p.m. | Sustainability - The importance of international networks, trends and examples | Nils Bader, Founder Green Product Award |
(subject to change)
Friday, 10.09.2021
| Time | Title | Speaker |
|---|---|---|
| 10:00 a.m. | What parents expect from sustainable products in the future | Nils Bader, Founder Green Product Award |
| 10:45 a.m. | Influencer Marketing - The best tips for influencer marketing | Miriam Wiederer, ECHTE MAMAS |
| 11:30 a.m. | Trends - Future design trends for the next generation | Jenna Galley, TREND BIBLE |
| 12:00 noon - 1:00 p.m. | BREAK | |
| 1:00 p.m. | Market figures on the European baby market | Pauline Fleischer, GfK |
| 1:45 p.m. | WHAT THE RISE OF DIRECT-TO-CONSUMER MEANS FOR YOUR BRAND | Jonathan Watson, The Insight Family |
| 2:30 p.m. | How to integrate online marketing into your sales strategy | Eckmarketing |
| 3:15 p.m. | How to take good photos for social media | Ulrich Esch, Rhine Factor |
| 4:00 p.m. | Talk session Selection Kids Design Award: Young concept ideas and what trends are rising on them. | Moderation: Nils Borghs, Planungsbüro 4Fahrt |
(subject to change)
