Cologne: 09.–11.09.2021 #kindundjugend

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
Search Contact Tickets
Tickets

Trend Forum 2020

Even if the industry cannot meet in Cologne this year, we have some topics and suggestions from our experts on how to get through the crisis well:

Trends 2021 - What’s Influencing the Baby & Kids Industry in 2021?

Understand what the major shifts affecting design for baby and children are in 2021.

Join Lauren Zayya from Trend Bible as she shares exclusive insights into what’s driving change and explores shifts in attitude and lifestyle for parents and kids. This will include an overview of what’s motivating parenting decisions, as well as social, cultural, educational and environmental factors affecting play, nurturing and entertainment. The trend researchers of Trend Bible have compiled the most important changes concerning the design for babies and children in 2021 for you here.

Click here for the video presentation

Lauren Zayya, Subscription Lead, Baby & Kids, Trend Bible

Lauren Zayya

Lauren Zayya, Subscription Lead, Baby & Kids, Trend Bible

Lauren leads Trend Bible’s Baby & Kid’s subscription service. She advises some of the world’s biggest and most recognised brands, retailers and manufacturers to help them use future insights to inform decision making across all levels, from corporate strategy through to design and marketing.

Here you can register for the full presentation of Trend Bible, which will give you a deeper insight into trend and creative directions in terms of colour, printing, patterns and product orientation.

Sustainability - The importance of international networks, trends and examples

Look over the shoulder of Nils Bader, the initiator of the Green Product Award, when he reports on his experiences from working with international players in the fields of design, innovation and sustainability. It gives an insight into the criteria of sustainable product development and highlights current market trends. Finally, Nils will present excellent examples from the Green Product and the Green Concept in the areas of architecture, materials, interiors and clothing for children.

Click here for the video presentation

Nils Bader - Gründer & Direktor Green Product Award

Nils Bader - Gründer & Direktor Green Product Award

Nils Bader studied economics and marketing. Professionally, he advises his clients on all aspects of design, innovation and sustainability in the fields of communication, project development and network building. In 2012 he founded the international platform "Green Product Award" for sustainable products and concepts.

www.gp-award.com

Social Media as an Opportunity

Buying behaviour has changed significantly in recent months due to Covid-19. The development is strongly digital and even target groups such as Generation X or baby boomers are shopping online more often than expected. Mikaela Ioannou provides a small overview of the buying behaviour of the last months and gives tips on how retailers and entrepreneurs can take advantage of this trend via social media.

Download presentation (.pdf)

Mikaela Ioannou - Facebook ambassador and social media expert

Mikaela Ioannou - Facebook ambassador and social media expert

Mikaela Ioannou studied media sciences and German language and literature and has been working with and for social networks since 2007. She is a Facebook ambassador, has been a member of the Facebook SME Advisory Board since 2018 and knows how good content has a positive effect on customers' buying behaviour.

Ladenkonzepte 2021 - Concept Store - Understanding your shop as a platform

The retail structure will change fundamentally. The inner cities are threatened with further vacancy, retailers are fighting for their livelihoods, large retailers are withdrawing. But Matthias Kripp also sees opportunities for the retail trade and points out examples.

Download Presentation (.pdf)

Matthias Kripp – Founder of Show your product

Matthias Kripp – Founder of Show your product

As a consultant for good ideas, as an organiser for special challenges and as an expert in the art and design world, he offers optimal solutions for a sustainable business presentation.

www.show-your-product.com

Christiane Pallas-Esser

Any questions? We're glad to help you!

Christiane Pallas-Esser
Event manager
Tel. + 49 221 821-2860
Write an e-mail