Cologne: 09.–11.09.2021 #kindundjugend

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The speakers in the Trend Forum

Alan Yang
Alessia Abbruzzese
Alice Ernst-Pirgov
Celine Xu
Emma Gullick
Erik Salters
Richard Frank
Jenna Galley
Kerstin Bethan
Leena Khalil
Linda Wegelin
Nick Richardson
Ruth Kelly
Jenna Galley

Alan Yang, Founder of myguancha.dom,

Mr. Alan Yang is the founder of since 2014, the most authoritative maternal and childcare industry media in China, who is one of the experts in the industry. Meanwhile, is the platform that influences the most maternal and childcare practitioners in China, and it can provide all the most professional advice and help for global brands.

20.09.2019, 3:30 to 4 p.m.
The Trend of maternal and childcare market in China

20.09.2019, 4 to 4:30 p.m.
Global resources, Opportunities in China

20.09.2019, 4:30 to 5 p.m.
How to better catch the opportunity in China's big maternal and childcare market

Alessia Abbruzzese, Communication Manager, Digicom - B810group

Since 2015 I have been working as a communications manager for the B810 Group, to which Digicom has belonged since 2017. We are a state-of-the-art company that develops and sells high-tech products. Our main goal is to understand the needs of people and businesses and offer them "networked solutions". If you do not communicate today, you do not exist, even if you have an excellent product or service. Creativity is not enough to stand out; it is necessary to know how to engage the audience in the right way and at the right time. My job is to develop a marketing communication that is able to make a difference in an emerging market like the Internet of Things.

20.09.2019 1:00 to 1:30 p.m.
Tech solutions for children safety and Tippy anti abandon device

Alice Ernst-Pirgov, Marketing Consultant, GfK

  • born on 30.10.1980 in Steyr (Austria)
  • MBA degree in 2007 in Graz (Austria)
  • since 2008 marketing consultant at GfK Retail&Technology GmbH
  • POS Panel SDA/Babycare

20.09.2018, 1:30 to 2:00 p.m.
Growth driver versus limiter - key insights of the european babycare markets

Celine Xu, Business Development Manager, Alibaba Group

Celine joined Alibaba in July 2016 as Business Development Manager for Benelux region. In July 2017, Celine was leading the sourcing team for baby/mother in Europe, and was appointed to lead the whole baby/mother team for both sourcing & flagship stores in Europe in 2018. Her main responsibility is to lead the team in Europe and help the local baby/mother merchants to set up the right strategy in China through the Tmall Global platform.
Celine was born in Shanghai and moved to the Netherlands in 2001. Before she joined Alibaba Group, she was working for Edco BV for more than 5 years, leading the household & personal care team as purchasing manager.

Celine has an MBA degree from RSM (Rotterdam school of Management) and she did several short courses from Harvard Business School & Ivey Business School.

20.09.2019, 12:30 to 13:00 p.m.
Building your brand in China with Alibaba

Emma Gullick, Associate Creative Director of Phoenix Wharf, Blue Flint Group

The name of the game for today’s retail and hospitality operators, in a world characterised by a lack of permanence, is flexibility and fluidity. Tomorrow’s goal is not just to keep up with rapidly changing consumer behaviour and new technological frontiers, but to get ahead of them, to ensure consumers encounter something new and unexpected on the high street and digital highway. The only real way to do this is to identify underlying drivers. Emma Gullick will be identifying the biggest issues retailers need to concentrate on now, from the change in focus from sales to service to the further extension of the rental model, plus the need to stand for something and have clear messaging on wellbeing and sustainability – as well as the sheer glamour and fun of creating FOMO moments.

20.09.2019 12:00 noon to 12:30 p.m.
Directing the Flow - Where is Liquid Retail taking you next?

Senior Engineer Advanced Research Group for child car seats at Dorel Juvenile Europe

After studying materials science and materials engineering at Tilburg University, Erik Salters worked for seven years as an engineer for various vehicle manufacturers, including Volvo and Mercedes. He has been contributing his expertise to Dorel since 2007. His work focuses on the improvement and optimization of child safety concepts, the legal framework and the development of recommendations for future safety concepts.
He is an active member of the expert group that brings forward proposals for the further development of the R129 regulation for child restraint systems.

19.09.2019 3:30 to 4:00 p.m.
Trends and Innovations - Child Safety Seats 4.0

Richard Frank, Global Engineering Directer, Britax Römer Kindersicherheit GmbH

Mechanical engineer, focus on lightweight construction, aircraft technology. Richard Frank already worked for a vehicle supplier in the field of restraint technology during his studies. He accompanied the development of an automotive supplier and finally managed the entire European development division. In 2009 he joined Britax Römer as Head of Overall Development Europe plus Member of the Executive Board Europe. Richard Frank has been responsible for the development of all child seats at Britax worldwide since the beginning of 2018.

19.09.2019 3:30 to 4:00 p.m.
Trends and Innovations - Child Safety Seats 4.0

Jenny Kieras, Chief Operating Officer, The Insights People

Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business, which currently surveys 10,000 parents each year to give brands valuable insights into emerging trends.
Jenny has worked for brands and with buyers and retailers in this industry for many years, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight.

Parents Insights was launched by Manchester-based The Insights People in 2018 to give companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.

19.09.2019, 2:00 to 2:45 p.m.
The impact of tech in driving trends in all areas of the nursery sector

Kerstin Bethan, Interior designer and interior consultant, KERSTIN BETHAN INTERIOR

"Sometimes you have to take risks with the customer to get the best result." "The joy of experimenting, the love of detail, always new ways of approaching a project are the hallmarks of me and my work. Depending on the point of view, something exciting, useful, meaningful and sensuous emerges - but always something unique. Dialogue is an important component in the development of a product. Tailor-made solutions can only be created through dialogue".
Kerstin Bethan is an interior designer who has planned working environments, exhibition stands, practices, offices and private rooms. She regards every project as a challenge: because interior design appeals to all the senses. Successful rooms are functional, suitable for everyday use, individually planned, but should also reflect the personality of their occupants. The building owners are the most important source of inspiration.

21.09.2019 2 p.m. to 2:30 p.m.
Childres´s room design in change - trends of yesterday and tomorrow.

Leena Khalil, Co-founder and Chief Commercial Officer, MUMZWORLD

Mumzworld, a newtwork of over 2,500,000 mumz, is the first and leading bilingual e-commerce site in the Middle East dedicated to everything mother, baby and child, which enables shoppers to search, compare and buy from the convenience of their own home. Working with over 4000 retailers, distributers, manufacturers and brands in the region and internationally, Mumzworld prides itself on carrying the single largest quality range of mother preferred products, with over 200,000 products to choose from of which 20,000 products are sold exclusively on the site. addresses the challenges mothers in the region face in sourcing products for their children and in obtaining access to critical parenting information.
Leena Khalil is the co-founder of Mumzworld, responsible for the developmental strategy and growth of the business across the Middle East. Leena, relocated to region in 2009. Previously worked in London in Investment banking focus on technology fund raising both through IPOs and Private placements. Leena later moved to work in business process outsourcing helping local government optimize processes and customer service through the utalising of technology.
Leena is kept busy by running a rich schedule for her children Hana, Ahmad and Jude.

21.09.2019, 3 p.m. to 3:30 p.m.
Reaching the Middle East Market online & offline

Linda Wegelin, Group Market Development Manager, OEKO-TEX® Association

Linda Wegelin is a dynamic marketing professional with several years of experience in the sustainability sector, particularly in uncovering environmental hotspots along supply chains. She takes decisions with both an environmental conscious and a customer-centric approach. As Group Market Development Manager, Linda’s aim is to build bridges between brands and retailers and to help bring more transparency into their supply chains, therefore promoting consumer confidence in their products.
Working with a number of Fortune 500 corporations she grew to understand the pain points of brands and retailers in the area of corporate responsibility. To strengthen her business acumen on an academic level Linda recently completed an Executive MBA at Warwick Business School.

20.09.2019, 3:00 to 3:30 p.m.
Little Label – Big Impact. For both textile and leather

Nick Richardson, Founder, The Insights People

Nick Richardson is founder of award winning market intelligence and research company The Insights People. Nick has set out to change the way in which market intelligence is conducted, enabling clients to make informed decisions and develop strategies based on real insights, in real-time. Their products - Parents Insights survey 10,000 expecting and new parents a year (more than 200 every week) while Kids Insights also survey more than 40,000 kids a year (20,000 in the UK and 20,000 in the US).

20.09.2019, 2 to 2:45 p.m.
Pre-schoolers, Pester Power and Toddler Tech

Ruth Kelly, Head of Baby & Kids, Trend Bible

Ruth heads up the Baby & Kids and Gift and Greetings division at Trend Bible, a leading futures agency specialising in the future of life at home. Ruth advises some of the world’s largest brands on how to predict future trends and understand how they should respond through strategic, design and marketing decisions. Her previous experience includes communication design and innovation for global FMCG brands.

19.09.2019, 12 to 1 p.m, 19.09.2019, 4 to 5 p.m., 20.09.2019, 11:00 12:00 p.m.
What’s Influencing Design for Baby & Kids in 2020?

Jenna Galley, Leiter Baby & Kinder, Trendbibel Baby & Kids Insights Editor, Trend Bible, Trend Bible

Jenna is responsible for the creative output of Trend Bible’s Baby & Kid’s trend forecast subscription service The Edit. Jenna develops future lifestyle trends for global brands and retailers as well as providing new and emerging insight for our Baby & Kids and Gift & Greetings consultancy team. Jenna joined the team after receiving a first class honours in her Fashion Communication degree.

19.09.2019, 12 to 1 p.m., 19.09.2019, 4 to 5 p.m., 20.09.2019, 11:00 a.m. to 12:00 p.m.
What’s Influencing Design for Baby & Kid’s in 2020?