Cologne: 03.–05.09.2024 #kindundjugend

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The visitor magnet for your appearance at Kind + Jugend.

Boost your booth. And meet your leads.

Imagine the following scenario: Kind + Jugend 2025, a visitor enters the hall you are exhibiting in. On purchasing the admission ticket the person stated that he or she is interested in your product section. The smartphone vibrates, an invitation to your stand appears on the display, including an individualised offer. At the push of a button his or her mobile phone will guide to your stand, where you greet the visitor with a lovely cup of coffee.

Sounds like a vision of the future? At Kind + Jugend it is reality. Lead+Meet is the name of the technology we are using to make a totally new way of visitor guidance possible and which will bring additional, relevant visitors to your stand.

How that works? Quite simply:

Visitor classification

On purchasing an admission ticket and using our trade fair app, visitors enter information such as industry, product interest or place of residence. You can then use this information to qualify the visitors you want to address with your offer.

Creation of the messages

You then formulate an appropriate message. As soon as the visitor enters the hall your stand is in it is automatically sent to his or her smartphone.

Indoor navigation

If visitors are interested, the indoor navigation system will guide them directly or at a later point in time to your stand.

Arrival at the stand

This allows you to automatically greet many visitors at your stand, all of whom match your target group exactly and are interested in your offer - the perfect basis for lots of business.

More visitors, more relevance, more success

Lead+Meet is a technology we’re using to manage visitor flows in a totally new way – one that will drive additional, relevant visitors to your stand.

Information brochure (.pdf)

View criteria

There is no more selective way of addressing potentially interested parties at Kind + Jugend than using Lead+Meet. You can determine precisely who is addressed – and can then send your message directly to the right potential customers. These will subsequently be guided automatically to your stand.

Smart or Select: choose the right package for you


  • Dispatch of a message to up to 500 trade fair visitors as they enter the hall where your stand is located

  • 499,- €


  • Dispatch of a message to up to 500 trade fair visitors as they enter the hall where your stand is located
  • Classification of the recipients of the messages according to one criterion (i.e. industry, purpose of visit, country of origin)

  • 899,- €

Trade fair, next level: Book Lead+Meet now in the Media Shop!

To the Media Shop