Viking Toys is proud to announce the debut of Ecoline, an eco-friendly collection for children.
Ecoline combines Viking Toys timeless design of durable and non-toxic toys with an oil-free, plant-based material made from sugar canes.
Since 1974, Viking Toys' mission has been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year. With Ecoline, the company is taking sustainability a step further. Explains Gösta Kjellme, founder and CEO of Viking Toys, "Our new bio-based material is made from sugar cane, which is 100% renewable, helping to reduce carbon footprint: The sugar cane binds more carbon dioxide as it grows than is emitted by the processing of the harvested plants and the production of the plastic material."
Consisting in its launch year of a selection of reinterpreted classic Viking Toys models, the Ecoline Collection will eventually be expanded to include other styles with the same characteristics of the Viking Toys collection including durability, safety, and timeless design.
For more information on Viking Toys, visit http://www.vikingtoys.se.
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Viking Toys manufactures safe and durable plastic toys for children aged 1-5 years.
Viking Toys AB
Ramsågsgatan 3, S-385 34
+46 486 412 60