World of Kids and Maternity Clothing and Fashion

Whether maternity wear or baby and children’s fashion ‒ here too, more and more consumers are making conscious purchasing decisions. But what do today’s (expecting) parents value most when it comes to clothes? What solutions are manufacturers coming up with to respond to the latest trends in children’s fashion? Find out at the leading international trade show for high-quality baby and toddler products!

The renowned Kind + Jugend trade fair boasts a wide variety of products and brands. More than 1,200 exhibitors from all over the world will present their new products to a broad trade audience. In the theme world for children’s, baby and maternity fashion, high-quality products await you in the following categories:

• Pregnancy fashion
• Baby fashion for little one’s first wardrobe: rompers, pants, shirts, socks, underwear, nightwear, kerchiefs, scarves, gloves and jackets
• Caps and hats
• Booties, crawling shoes and toddler shoes
• Swimwear, towels and UV protective clothing for babies and toddlers
• Rainwear, umbrellas and reflective clothing
• Sportswear for children
• Baby and children’s clothing for special occasions (e.g. baptism, communion)
• Children’s and teen fashion
• Accessories such as hair clips and sunglasses
• Sew-on patches, stickers and pins

Trade visitors will not only find first-hand inspiration at Kind + Jugend ‒ they will also be able to order new products from leading global brands directly and expand their range with the latest trends in children’s fashion.

Individuality and sustainability have been playing an increasingly prominent role in the fashion industry for some time now. This also goes for maternity, baby and children’s fashion. Increasing numbers of parents are placing special importance on resource-friendly production and non-toxic textiles. At the same time, the growing fashion consciousness is becoming a determining factor in purchasing decisions. Clothing is a way of expressing one’s personality – it should follow trends, but also be individual or even diverse – and not bound by categories such as gender or origin. Parents not only live these values themselves, but also pass them on to their children and make purchasing decisions accordingly.

Manufacturers are responding to the changing needs of the market with high quality standards and focusing more on sustainability – starting with renewable raw materials to shorter delivery routes. However, certified organic cotton and similar materials not only satisfy the desire of many parents for fair and natural clothing. Absence of harmful substances is a major purchasing factor – both in baby fashion and maternity wear.

The new quality standards can also be seen in the designs. Even in the last trimester of pregnancy, more and more women want to look stylish and show off their belly with pride. This can be seen in the shift towards trendier and more form-fitting maternity fashion.

Sense of style is expressed through the choice of clothes for babies and children. Whether colours, patterns or cuts – clothing for the little ones should be fun and evoke emotions. Young, social media savvy parents enjoy sharing beautiful moments with their little ones on their social networks and also make fashion statements – from a partner look with trendy patterns to unisex outfits in gender-neutral colours and designs.

More than 1,200 leading international brand manufacturers will present their new products in seven theme worlds. Over 24,000 trade visitors from all over the world ‒ and counting ‒ take part in the important leading trade fair for high-quality baby and children’s products. Along with exciting new products from exhibitors, Kind + Jugend also offers a comprehensive event programme. From the presentation of the Innovation Award to the cutting edge Trend Forum, there are plenty of opportunities to gain insights into the future of the industry and make important contacts on an area of 120,000 square metres. Be a part of the established trade event in Cologne