World of Kids Toys & Education

The world is a playground – at least for the little ones. They marvel, discover, learn and laugh from morning to night. The right toys support this important process and the range is constantly growing. At Kind + Jugend, you can experience what new toys are on the market and how they reflect the coming trends. Here you can find key information about the theme world of play and fun.

Whether wood or plastic, for indoors or outdoors, and babies to school kids – toys are as diverse as the needs of little ones. This is reflected in the extensive selection of products and brands presented at the popular leading trade fair for babies and toddlers. The following new toy products are represented in the World of Kids Toys & Education:

• Fabric, terrycloth and cuddly toys
• Dolls and doll accessories
• Wooden toys such as building blocks, ball tracks and rocking horses
• Plastic toys such as rattles and foam cubes
• Swings, slides, scooters and other outdoor toys
• Acoustic and electronic toys
• Cloth and bath books for babies and children
• Kindergarten and school supplies such as modelling clay, backpacks and pencil cases.

It goes without saying that play is very important for a child’s development. Holding, hearing, touching, smelling, seeing and tasting ‒ all the senses are involved and developed. Geometry, gravity and speed as well as empathy and creativity can be conveyed through play. Just like the little ones, toys are also constantly evolving. Two of the most important toy trends of our time are sustainability and digitalisation.

Thanks to smart technology and robotics, toys can be enhanced with interactive features. Sensory toys, for example, can help children be more mindful both with themselves and others by stimulating their senses. On the other hand, smart teddy bears respond to voice commands and can interact with their environment: They provide innovative support with speaking by registering the learning pace and vocabulary of the child and adapting to their needs.

However, technical innovations are only one side of the coin – the trend towards natural materials has also been gaining ground for some time. Toys made from certified European wood stand for short transport routes, sustainable forestry and absence of harmful substances. Other materials, such as fermented corn as a plastic substitute, are also popular because they are free of plasticisers and other chemicals. In addition, eco toys can be fully recycled at the end of their life cycle or already consist of recycled materials. This is another decisive purchasing criterion for many parents.

Seven theme worlds, a Trend Forum and lots more: The leading international trade fair for baby and children’s products awaits you with a wide range of products. The exhibition area of 120,000 square metres in the trade fair city of Cologne provides exhibitors and trade visitors with an important platform for experiencing and networking. Seventy-five percent of trade visitors come from abroad ‒ the potential for manufacturers to increase their international reach is enormous. At the same time, retailers benefit from the opportunity to order new toys and much more directly on site and expand their range with innovative products. Thanks to our new @home platform, you can also experience Kind + Jugend digitally from anywhere in the world. Whether as a trade visitor or exhibitor ‒ on site or virtually ‒ we look forward to your participation!