Success in the digital world: How HappyBaby exploits opportunities in the stationary baby retail sector

HappyBaby is EK Retail's successful brand store concept for strong owner-managed baby retailers. With the 360-degree marketing concept and the promise of "everything from a single source", the wishes of the target group and the needs of the retail partners are firmly in view.  

Success in the digital environment: This is how HappyBaby uses opportunities in the stationary baby specialised trade - With our marketing concept, we show how the stationary retail trade can be successful by skilfully using digital opportunities while retaining its authenticity and individuality. HappyBaby takes targeted measures to intensify customer loyalty, offer shopping experiences and better meet the needs of customers. Look forward to inspiring examples and valuable insights into HappyBaby's success story in the digital environment of baby retail.