3 questions for Mette Høst, Head of Sales, Done by Deer

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

At done by deer we are super excited to welcome visitors back to our deer universe, where they will meet both well-known deer friends like Croco, Elphee and Lalee to mention a few, but also new ones about to join our family in 2025. We will also introduce our new AW2024 collection at the fair, ready for delivery just after the fair.

What do you expect from Kind + Jugend and what are you looking forward to?

We hope to meet loads of our amazing and loyal customers and we also hope to meet new potential distributors, that can help us take Done by Deer to even more countries worldwide.

What makes Kind + Jugend special and why is this industry get-together important for you?

It is important because we get to show and display all our product categories, and give our customer a deeper insight to all the amazing functions & baby development features, that are key to all products in our collection.

3 questions for Michelle Nielsen, International Commercial Coordinator, Flexa

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

Visitors at our stand can expect an immersive experience filled with inspiration and childlike exploration! We'll unveil a new universe of innovative products, guiding you through our latest news hand in hand.

What do you expect from Kind + Jugend and what are you looking forward to?

We´re really excited to once again be apart of the great atmosphere at Kind + Jugend. We look forward to soak up the energy, reconnect with our industry peers and get inspired!

What defines Kind + Jugend and why is this industry gathering important to you?

Kind + Jugend is characterized by its great atmosphere, with lots of enthusiastic professionals coming together. It's a space of creativity, where the energy is contagious and the mood is uplifting.

Being surrounded by so many amazing companies creates an environment perfect for great networking and innovation sharing.

3 questions for Federica Padoa, Chief Marketing Officer, Artsana Chicco

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

It’s a special year for us, since we return to the Kind + Jugend with a renewed brand positioning and a statement that is meant to sound like encouragement: Live it. Love it. It communicates how Chicco is a real ally of parents in the journey that begins with the birth of a child: encouraging and supporting them without making them feel judged or not up to it. Because being a parent is a unique experience to be lived and loved every day in your own way. This year, back to the Koln fair, is also a great opportunity for showing with a fully fledged new range of innovation: from outdoor to indoor, from car seats to textile we’re thrilled to share what a step we did with our range towards a modern , sophisticated at hand product offer, matching innovative solutions with a pleasant design.

What do you expect from Kind + Jugend and what are you looking forward to?

Kind und Jugend is one of the leading international events dedicated to the world of children and it represents a fundamental appointment and an important moment in the construction of the relationship with the trade. In particular this year also represents an opportunity to highlight Chicco as a partner of both families and the trade. A brand able to support the sales network thanks to a deep knowledge of the babycare sector and the needs of families

What makes Kind + Jugend special and why is this industry get-together important for you?

For Chicco the fair has always represented both an official moment of presentation of

the new platforms and new collections, as well as a relational moment between our Chicco lovers, our distributors, our main customers, our colleagues across the word. In this edition we are returning to give the vision of our new positioning and of who Chicco is: the only brand in the world able to offer solutions that support families at every stage, following the entire growth path of a child. A company with almost 70 years of experience and 360° competence, a leader in the baby care sector present in more than 120 countries worldwide.

3 questions for Karen Neblett, Executive Vice President, Kids2

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

Kids2 is thrilled to return to Kind + Jugend and offer an interactive and immersive experience to attendees as they play with our innovative and on-trend collections from Baby Einstein, Bright Starts, Ingenuity and SwaddleMe by Ingenuity—all driven by consumer insights and forward-thinking design.

We will showcase our holistic solutions that help make parenting easier. That includes products that support parents to promote healthy sleep, to focus on leaning milestones, to embrace a flexible life, and to foster healthy daytime routines. We are committed to offering value at every price point and will show you how we deliver that value from opening price points, mid-price to higher price points.

While our the Kids2 innovation has not changed since the last time we showed, much has changed with Kids2 and our growing portfolio of products. We’ve added new categories and even more innovation. Plus, we’re very excited to debut other Kids2 Group entities, sister companies to Kids2, with our media company, Hello Einstein studios, and our parent content community, ParentCo.

We are the Kids2 you know...but we’re even better and we’re excited to show what we have to offer this year!

What do you expect from Kind + Jugend and what are you looking forward to?

Kids2 knows parents and their needs better than anyone. That is because everything we do is grounded in consumer-driven insights that help us deliver solutions that make parenting easier within the home, on the go and all the moments in between. K+J gives us the opportunity to not just tell customers this but showcase in-person our insights and best-in-class innovations that improve the parenting experience through products and beyond with content, tech, community and more. Two new innovative products we look forward to debuting are:

• The first-ever, patent-pending Ingenuity Happy Belly Rock-to-Bounce Massage Seat has integrated belly massage technology offering a circular massage motion to help soothe baby and provide relief from discomfort.
• The Ingenuity Proper Positioner 7-in-1 patent-pending high chair features 7 grow-with-me stages of feeding and promotes good posture to encourage better digestion from newborn to toddler. This 7-in-1 transforms into a toddler high chair and transitions into a booster.

What makes Kind + Jugend special and why is this industry get-together important for you?

K+J always delivers an unforgettable experience, introducing Kids2 to new customers as we connect with our global partners, especially in the European market. As we continue to grow our portfolio and consumer offerings in Europe, we need shows like this to elevate our presence in the market and ensure we are getting in front of all the right buyers and decision makers. The importance of face-to-face connection and the experience to touch, feel and see our products in-person cannot be understated. We love the firsthand opportunity and authentic connections K+J delivers!

3 questions for the Anex team

This year you are presenting your products and novelties again to an international professional audience at the Kind+Jugend trade fair in Cologne. What can visitors expect at your stand?

Since our last exhibition at the Kind + Jugend trade fair, Anex team has been closely working on several projects. This year, we're proud to announce the launch of three new products already, each of which has been met with positive feedback from our esteemed partners and clients.

These launches mark a significant milestone for Anex as we unveil a new chapter in our brand journey! Our latest updates not only showcase our commitment to innovation but also reflect our refreshed brand DNA, guided by the principle of "Good" design and inspired by Dieter Rams' philosophy that "Less is more."

Visitors to the Kind+Jugend trade fair can expect to see updates across our model range, as well as exciting new additions that showcase our dedication to excellence and forward-thinking design.

What do you expect from the Kind+Jugend fair and what would you be most happy about?

We are thrilled to reconnect with our longstanding partners from around the globe and forge new connections. As we remain committed to expansion, we eagerly anticipate introducing Anex strollers to new markets. We’d like to hear feedback on our latest line as we strive to further develop our brand and meet the evolving needs of our customers.

What makes the Kind + Jugend fair unique and why is this industry meeting important to you?

For us, the Kind + Jugend trade fair is a dynamic and diverse platform that offers the opportunity to elevate our brand, establish new connections, and, of course, enjoy quality time with valued partners whom we don't often have the chance to meet in person.

3 questions for Lheen Khalid, Commercial Export Managerin, Doudou

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

We are excepting to meet existing customers (retailers, baby chain store, website) but also some new one. It could be also distributor specialize in baby product distribution.

What do you expect from Kind + Jugend and what are you looking forward to?

We are looking to be close to our core of universe, which is newborn & parents. So it is very important to have exchange with customer who are advicer to this customers & our products are soft plush.

What makes Kind + Jugend special and why is this industry get-together important for you?

I think same than last question, we want to reconnect with the nursery market, as the births are decreasing in many countries, it’s more important now to be close to the customers & well understand their needs. It is also a way for us to still in mind of every retailers.

3 questions for Linda Sätterström , Founder and Creative Director Elodie Details

This year you will once again be presenting your products and innovations to an international trade audience at Kind + Jugend in Cologne. What can visitors expect, what can we look forward to at your stand?

More than anything we look forward to showing the audience that we are still driving the industry forward. That we continue to create, innovate and make sure that parents who appreciate good design in all aspects of life get what they deserve. And we also have a secret surprise in a new product segment for us that we’re really excited to reveal.

What do you expect from Kind + Jugend and what are you looking forward to?

We loook forward to re-connecting with many retailers and buyers that we haven’t met in a long time, and hopefully re-vitalize those relationships. And we‘ve always found new and exciting connections when exhibiting at Kind + Jugend in the past. We expect even more of this now that we are returning again after a few years of absence.

Kind + Jugend is the ultimate gathering for professionals in the kids and baby products industry and it has always left an indelible impression on me over the years. This exceptional trade fair showcases the latest innovations, from cutting-edge baby gear to sustainable products, creating a thriving hub of inspiration and collaboration. What I love about it is that it offers unparalleled networking opportunities and insights into emerging trends. Kind + Jugend is not just a trade fair; it's also an investment in professional growth, ensuring you stay ahead in the ever-evolving industry.

Cai Ling Soh, Regional Manager, Valuelink Pte Ltd

We are very pleased to be coming back to Cologne for Kind + Jugend this year. For over 10 years, we have viewed this event as THE trade fair for baby products. Visiting the fair gives us the opportunity to gather new ideas for the coming year by exploring new developments and products, and making connections with new business partners. Discovering all the top manufacturers at the fair is just as key for us, as this allows us to forge new relationships and build on existing ones. Given the size of the trade fair and the number of exhibitors present – all the major, well-known manufacturers are taking part – we always need three days to work our way through all the new products and meet all those we want to meet. The organisation is excellent, be it admission via the Kind + Jugend app, the VIP lounge for business meetings or short breaks, or the well-organised hall plan. We highly recommend the Kind + Jugend trade fair!

Brigitte Harrer-Fehr, Baby Harrer

Kind + Jugend is always a great time to meet suppliers again (especially after covid when everything happens online), to view products, to feel the trends. It's the biggest international event for the baby's universe.

Violette Franssen, Category Manager, Carrefour

Kind + Jugend provides an opportunity to witness firsthand of the global trends in baby products, there is no reason not to go.

Kim Min Woo, CEO, Baby House Korea

I would like to discover and support those who haven’t expanded their business in Asia, especially Korean market. Taking their first step would be with us.

Lee Seok Won, CEO, Baby House Korea