ROOKIE Baby Carriers

With the idea to develop the perfect baby carrier, ROOKIE was founded in 2018 during a trip around the world. Since then, ROOKIE has rapidly grown into one of the most successful international baby brands. Originally known for our beautiful, functional and easy-to-use baby carriers, our portfolio has continued to expand. We not only equip parents around the globe with beautiful and high-quality products, but also accompany them on their journey as moms and dads every day. Our baby carriers are made of certified organic materials, tested and recommended by midwives in everyday life, certified for hip-friendliness and awarded several times by KidsGo. Our stretchers not only impress with their minimalist design that pleases both mom and dad, but are especially quick and easy to put on. The baby sits ergonomically correct in the carrier in the M-position and thanks to the soft padding it is also extremely comfortable for parents. Because of these and many other reasons, more than 75,000 parents love ROOKIE baby carriers.