Review Trend Forum 2020

Understand what the major shifts affecting design for baby and children are in 2021.

Join Lauren Zayya from Trend Bible as she shares exclusive insights into what’s driving change and explores shifts in attitude and lifestyle for parents and kids. This will include an overview of what’s motivating parenting decisions, as well as social, cultural, educational and environmental factors affecting play, nurturing and entertainment. The trend researchers of Trend Bible have compiled the most important changes concerning the design for babies and children in 2021 for you here.

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Look over the shoulder of Nils Bader, the initiator of the Green Product Award, when he reports on his experiences from working with international players in the fields of design, innovation and sustainability. It gives an insight into the criteria of sustainable product development and highlights current market trends. Finally, Nils will present excellent examples from the Green Product and the Green Concept in the areas of architecture, materials, interiors and clothing for children.

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Buying behaviour has changed significantly in recent months due to Covid-19. The development is strongly digital and even target groups such as Generation X or baby boomers are shopping online more often than expected. Mikaela Ioannou provides a small overview of the buying behaviour of the last months and gives tips on how retailers and entrepreneurs can take advantage of this trend via social media.

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The retail structure will change fundamentally. The inner cities are threatened with further vacancy, retailers are fighting for their livelihoods, large retailers are withdrawing. But Matthias Kripp also sees opportunities for the retail trade and points out examples.

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